Nick Padmore is a writer at The Writer. He has an unhealthy interest in how language works, and where it came from, and tends to weave this obsession into most conversations he has. One way or another.
Contributions by Nick Padmore
“Got Milk?”, “Don’t leave home without it”, “Good to the last drop.” You know these taglines and the products associated with them. So what makes a great copy shot? Is there a formula? And can understanding advertising help us write better web copy?