Meg Dickey-Kurdziolek

Rounding out her series of articles on how to conduct value-adding user research when resources are limited, Meg Dickey-Kurdziolek takes us on a journey through the results of the fake door A/B test set up in Part II. After shedding light on the darker side of surveys, and offering guidelines to maximize their value for minimum input, she concludes by touching on that that old favorite: how to know when the research is done and it’s time to start building.

When it comes to evaluating the next “big idea”, not everyone has a pot of money, crowds of existing customers and a roomful of eager researchers and analysts. So in this second installment of her three-part series, Meg Dickey-Kurdziolek leads us through the next steps in budget-conscious discovery—analyzing the data gathered from initial research, refining the problem hypothesis, and setting up a fresh round of more-targeted research. For Meg’s fictitious startup, Candor Network, it’s clear that a new focus is needed ...

“Discovery” is a key phase of design. It’s the starting point, where you define and clarify the problem you’re about to solve. For established or big businesses with dedicated budgets, teams, and customers to interview, the process is straightforward. But what about small companies, startups, and nonprofits that lack these resources? How can lean organizations participate in and benefit from discovery? Meg Dickey-Kurdziolek shows us, in Part I of “Discovery on a Budget.”