Rick Pastoor

Rick started web development by printing and retyping HTML at age 11. He joined Blendle as a front-end JavaScript developer, but currently spends his time defining what to build next as product manager at the startup.

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The Risky Business of Onboarding

Attracting—and keeping—new users is a delicate dance. Too many obstacles and people don’t sign up; too little interaction and they don’t come back. The ideal onboarding process turns potential users into loyal ones—by thoughtfully identifying new users, teaching them to use your product, and giving them a reason to return. Rick Pastoor shares his onboarding framework and what he’s learned about the difference between a good onboarding process and a great one.