Adam Silver is a designer and interface developer from London in the UK. He spends most of his time fighting complexity and working with others to produce simple, human, and inclusive digital services and websites. Adam is also the author of MaintainableCSS.

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What the Failure of New Coke Can Teach Us About User Research And Design

Coca-Cola conducted extensive market research before launching New Coke in 1985, yet the product still turned out to be one of the great marketing failures of all time. Designer Adam Silver draws on Coca-Cola’s infamous blunder to offer some important lessons for conducting successful user research for websites and digital services.