Yael Tolub is the VP of Marketing at Clicktale, leading the company’s worldwide marketing initiatives and driving awareness and adoption at global fortune 500 companies. Yael has a global perspective of marketing, having lived and worked on three different continents (and counting!). Before Clicktale, Yael held product and strategy roles in various companies, including MediaMind (today called Sizmek). Yael holds a LLB from Hebrew University and an MBA from MIT Sloan School of Management.
Athletes capture and analyze data to optimize their performance. A/B testing can produce winners the same way: with data that goes beyond best guesses via behavioral analysis to extract deeper insights.