Kate Kiefer Lee

Kate Kiefer Lee is a writer and editor at MailChimp. She lives in Atlanta with her giant dog and average-sized husband. Follow her on Twitter at @katekiefer.

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Don’t Poke the Bear: Creating Content for Sensitive Situations

Delivering bad news is hard, but it’s part of life and business. We notify customers when we’re out of a product they want to buy, and we send warnings when people violate our companies’ terms of service. God forbid we have to send a system alert because our database was hacked, affecting every one of our users. But these things happen to the best of us. Can you be the bearer of bad news in a way that respects your customers? Learn how to create empathetic content for tricky situations, and shape your internal culture to foster human values of support, respect, and empathy.