Perry Hewitt

Perry Hewitt has worked at the messy intersection of marketing, technology, and publishing in big organizations and small startups—with a few stops in between. Find her on her blog or on Twitter.

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Mastering Digital Project Momentum

Digital projects begin in high spirits and tip quickly into miscommunication and crisis. But it doesn’t have to be that way. Extend your early kickoff meeting harmony throughout the life of your projects. By understanding your client’s organizational drivers and key players before the sticky note sessions even begin, you can establish the momentum needed to keep the extended team focused on goals. And by managing stakeholder communications throughout the job, you can avoid land mines, save time and effort in the long run, and deliver a project that satisfies stakeholders, agency, and users alike.