Tomer Sharon is Head of User Experience at WeWork. Formerly a senior user experience researcher at Google Search, Tomer is the author of It’s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects. He founded and led the Israeli chapter of the User Experience Professionals Association and has been active in Google’s LaunchPad program, a bootcamp for early-stage startups around the world.
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In this excerpt from Validating Product Ideas, Tomer Sharon provides a treasure chest of fundamentals, step-by-step guidance, and concrete tactical advice for interviewing users. It's for product developers who want to get up to speed or get a solid grounding in the techniques of lean user research, and for anyone who needs to understand their customers but doesn't have a researcher on staff.