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Professional web designers do not “do” web page design, we practice it. Web design is not a merit badge to be added to your uniform in scouts (but the way things are going it is probably not far off), it is a career choice that demands continual growth and serious dedication. We continually work at improving our skills and techniques, learning how to use new tools and mastering the old ones. To elevate our profession from the perception it has now to the esteem that it deserves, the gap between the professional and the amateur should be evident to the casual viewer.