Nathan Curtis

Nathan Curtis is a principal at EightShapes, LLC, a UX design agency he cofounded with Dan Brown in 2006 in Washington, DC. With EightShapes, Nathan has consulted on design systems for clients including Cisco, Marriott, Wells Fargo, Discovery, eBay, NetApp, Capital One, and Yahoo. He has practiced design and front-end development since 1996.

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Promoting a Design System Across Your Products

Our industry has gotten really good at making living style guides out of parts: reusable components like color, typography, buttons and forms, voice and tone. We’ve also learned how to map skills to these parts by mobilizing the best people to make decisions across platforms. But, argues Nathan Curtis, a third element is crucial to any design system mission: products. What products will use our system? How will we involve them?