Meghan Casey

Meghan Casey is the lead content strategist at Brain Traffic, the world’s leading agency devoted exclusively to content. Her job is to help her clients—who are startups, nonprofits, colleges and universities, Fortune 50 companies, and everything in between—solve the messy content problems most organizations encounter every day.

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Create a Content Compass

Content projects need a sense of direction: something to help you and your team provide the right content to the right people at the right time. Enter the content compass—centered on your strategy and supported by your messaging—to keep your content efforts on track. In this excerpt from Chapter 11 of The Content Strategy Toolkit, Meghan Casey explains her methodology for developing a core strategy statement and messaging framework.