Robert Hoekman Jr.

Robert Hoekman, Jr. is a user experience specialist and writer. He helps clients develop user experience strategies. He does usability evaluations, trains design teams and speaks at conferences. His latest book is Web Anatomy, coauthored by Jared Spool.

Also from this author

The Myth of Usability Testing

Usability evaluations are good for many things, but determining a team's priorities is not one of them. The Molich experiment proves a single usability team can't discover all or even most major problems on a site. But usability testing does have value as a shock treatment, trust builder, and part of a triangulation process. Test for the right reasons and achieve a positive outcome.