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So you’ve launched your own creative business, and you’re starting to grow. That’s great! But good growth won’t just happen. Just as a junior designer starts with small projects and slowly builds her skills, a new business needs time to mature, test new ideas, and prepare itself, too. If you want to grow in a sustainable, satisfying way, then you need to pay attention to how you’re growing, not just how much. Jason Blumer looks at four common pitfalls of growth in the design industry, and how to avoid them.
Strategic pricing helps your brand and helps you to make more money. Issuing a price is like handing out a business card—it’s a great branding tool, but be careful about what it says to your market. Beginning relationships with customers at a high price makes the statement: “we’re good at what we do and we know it.” Fighting with a competitor over a low price says “I’m uncertain about my abilities, so I’ll take what I can get.” Failing to use a considered pricing policy will leave you treading water in a sea of design mediocrity, allowing you to just stay afloat while you sell commodities. Jason Blumer explains how to become strategic about your pricing—including three things you can do immediately to kick-start your journey toward strategic pricing.