Keith LaFerriere is the Managing Partner at Visual Activity, LLC , a Boston-based UX consultancy. Having worked in both the freelance and corporate world, Keith tries to give his perspective from both sides of the field.
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IA is about selling ideas effectively, designing with accuracy, and working with complex interactivity to guide different types of customers through website experiences. The more your client knows about IA's processes and deliverables, the likelier the project is to succeed.
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