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It's hard for clients to understand the true value of user experience research. As much as you'd like to tell your clients to go read The Elements of User Experience and call you back when they're done, that won't cut it in a professional services environment. David Sherwin creates a cheat sheet to help you pitch UX research using plain, client-friendly language that focuses on the business value of each exercise.
Asymmetry, asperity, simplicity, modesty, intimacy, and the suggestion of a natural process: these attributes of elegant design may seem relevant only to a project's aesthetics. But the most successful web designs reflect these considerations at every stage, from idea to finished product. Bring heart to the experiences you create by infusing them with intelligence that transcends aesthetics and reflects the imperfection of the natural world.