Jessica Enders has suffered from a life-long condition known as a love of designing forms and applications. She is attempting to minimize the adverse symptoms by running her own form design business, Formulate Information Design.
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Though some decry flat user interfaces as pure fashion, or as the obvious response to skeuomorphic trends, many designers have embraced the flat approach because the reduction in visual styling (such as gradients, drop shadows, and borders) creates interfaces that feel simpler and cleaner. Trouble is, most flat UIs are built with a focus on the provision of content, with transactional components (i.e., forms) receiving very little attention. So what happens when flat UIs and forms collide? User experiences can, and often do, suffer. Keep your flat forms from failing by using controlled redundancy to communicate difference.
As designers or marketers, we share a desire that our tables and forms be easy to scan, read, and use. Does the widely practiced shading of alternate rows help, hurt, or have no effect? A previous study proving inconclusive, designer and researcher Jessica Enders has tackled the conundrum again, coming up with statistically relevant data and a set of recommendations.
Just because a design convention exists doesn't mean it works. Our field runneth over with design patterns, but is low on evidence of their utility. Jessica Enders drops some science on the widespread belief that zebra stripes aid the reader by guiding the eye along a table row.