Human scientist at heart, Emanuela turned to design to bring to life her understanding of human thoughts, actions and emotions. Firm believer in the power of data coming from in-depth yet focused research, she works daily to perfect the design approach, create meaningful services, and promote collaboration among all disciplines for the greater good.
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User personas are a cornerstone of user research, but can fail when they portray abstract caricatures rather than actual potential users. Emanuela Cozzi and Lennart Overkamp show us a new take on user personas that can prove to be more effective and meaningful.