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Emanuela Cozzi

Human scientist at heart, Emanuela turned to design to bring to life her understanding of human thoughts, actions and emotions. Firm believer in the power of data coming from in-depth yet focused research, she works daily to perfect the design approach, create meaningful services, and promote collaboration among all disciplines for the greater good.

Also from this author

Beware the Cut ‘n’ Paste Persona

User personas are a cornerstone of user research, but can fail when they portray abstract caricatures rather than actual potential users. Emanuela Cozzi and Lennart Overkamp show us a new take on user personas that can prove to be more effective and meaningful.