Jarrod Drysdale

Jarrod Drysdale is an independent designer, writer, and consultant. A designer for more than a decade, he writes Critique, a weekly design newsletter to thousands of readers and has written four design books. He also teaches TheorySprints, a course about design principles.

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Long-Term Design: Rewriting the Design Sales Pitch

Hyping the latest, greatest, flashiest design options may be fun and attention-grabbing, but it doesn’t always serve your bottom line. Author Jarrod Drysdale says instead of constantly pitching new products to new customers, consider standing behind your original great designs and pitch ongoing support and design evolution to your existing clients.