Whitney Hess

Whitney Hess is a user experience design consultant based in New York City. She makes stuff easy and pleasurable to use. Whitney works with Happy Cog, Boxee, House Party, and is an advisor to startups and major corporations. Her blog is called Pleasure and Pain.

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No One Nos: Learning to Say No to Bad Ideas

You can't create what clients need when you're too busy saying yes to everything they want. As a user experience designer, it's your job to say no to bad ideas and pointless practices. But getting to no is never easy. Proven techniques that can turn vocal negatives into positive experiences for you, the client, and most importantly, the end-user include citing best practices and simple but powerful business cases; proving your point with numbers; shifting focus from what to who; using the "positive no"; and, when necessary, pricing yourself out.