Jana Sedivy

Jana Sedivy helps companies make product and strategy decisions based on real world customer data. She is the founder and principal of Authentic Insight, which provides Voice of Customer research and strategy for business to business tech companies. She holds 21 patents related to user experience technology. Every July she pickles 100 pounds of cucumbers.

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Let Emotion Be Your Guide

There is no separate digital experience for human emotions. In the realm of feelings, it’s all real life. Hana Schank and Jana Sedivy learned from their surprising and transformative encounters with users of a hospital website that you gain deeper insights when you let emotion take the wheel once in a while.