Amanda Costello

Amanda Costello is the lead content strategist in the University of Minnesota’s College of Education and Human Development (CEHD), and the director of MinneWebCon, a grassroots knowledge-sharing web conference in Minnesota. She enjoys filling out forms because it feels like taking a test where she knows all the answers. Find her on Twitter @amandaesque.

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The Specialized Web: Working with Subject-Matter Experts

Content strategists often rely on the specialized knowledge of subject-matter experts (SMEs) to get the job done. But that job isn’t always straightforward; it’s complicated by different perspectives, communication styles, and project goals. Amanda Costello shows us how people skills—and the right mindset—can lead to better collaboration with SMEs and a smoother process from start to finish.