Ida Jackson

Ida Jackson is a senior content strategist at Netlife Research. She started her career as a professional blogger, and has worked as head of communications for the start-up The Great Norwegian Encyclopedia. She’s an acclaimed author and has published six books (covering everything from war to sex to social media).

Also from this author

Reclaiming Social: Content Strategy for Social Media

When we talk about content, we mean all the content: words, pictures, videos, the whole shebang. And—surprise, surprise—that includes social media. Too often neglected or left to the mercy of Klout, social media accounts need the same care, strategic planning, and governance as the rest of your digital properties. Ida Aalen and Ida Jackson explain how content strategy is just the tool to dust off your accounts, regain control, and start producing better social media content today.