Hana Schank

Hana Schank is an experience designer and strategist who divides her time between Washington DC and Brooklyn. She is the founder of CollectiveUX, a user experience consultancy that works with startups and Fortune 500 companies to improve their user experiences. In May 2016, she joined the United States Digital Service at the White House, where she is working to bring user-centered design to the Department of Homeland Security. You can follow her on Twitter, but she doesn’t say much that isn’t in article format.

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Let Emotion Be Your Guide

There is no separate digital experience for human emotions. In the realm of feelings, it’s all real life. Hana Schank and Jana Sedivy learned from their surprising and transformative encounters with users of a hospital website that you gain deeper insights when you let emotion take the wheel once in a while.