Eleanor Ratliff

Eleanor Ratliff is a designer from London who is passionate about accessibility, pubcats, and the tactile qualities of knobs, handles, and levers. Happiest when getting her hands dirty, she thinks with a pen and communicates with words, sketches, and sound effects. Sometimes she talks on Twitter, but mostly she photos on Instagram.

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Accessibility Whack-A-Mole

“How do we deal with accessibility needs for which there are no definitive answers?” asks Eleanor Ratliff. Sometimes we arrive at a fix that helps one group of people only to find that our solution undermines another group’s experience. Through the prism of typeface choice, Ratliff relates how she and her team tackled the problem of accessibility whack-a-mole for a rebranding project.