Scott Kubie is a designer and digital strategist living in Minneapolis, where he works as lead content strategist at Brain Traffic. His first bit of published writing was a fan letter in the LEGO catalog. Scott can be found online at kubie.co and in person at various grungy rock clubs around the Twin Cities.
Since 2010, Scott has delivered over sixty public talks and workshops on writing, content strategy, and user experience design for audiences of designers, developers, marketers, artists, makers, and more. He loves a good framework and finding ways to make esoteric design topics a bit more practical.
Words matter. Even in something as banal as a form, the words we choose can determine what someone does and what they fail to do. In this excerpt from Writing for Designers, Scott Kubie explains the purpose of prose in a design and why we need to be more intentional with how we use words.