Harry Brignull

Harry Brignull is a user experience designer working in Brighton and London. In his career he has worked on a diverse range of design problems, from iPad apps to self-install broadband packages. He's @harrybr on twitter, and he also blogs at

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Dark Patterns: Deception vs. Honesty in UI Design

Deception is entwined with life on this planet. Insects deceive, animals deceive, and of course, we human beings use deception to manipulate, control, and profit from each other. It’s no surprise, then, that deception appears in web user interfaces; what is surprising is how little we talk about it. All the guidelines, principles, and methods ethical designers employ to design usable websites can be subverted to benefit business owners at the expense of users. Study the dark side so you can take a stand against unethical web design practices and banish them from your work.