A List Apart



Rachel Andrew

Rachel Andrew is the founder of edgeofmyseat.com, the company behind the CMS Perch. She regularly writes and speaks about the work she does, and can be found via her blog and personal site and on Twitter.

Contributions by Rachel Andrew

  • Looking Outside

    Partners in a small, close leadership team—such as in a family business—often know each other’s minds very well, and agree on most things. That’s great to keep things running smoothly (though sometimes there’s awkwardness when business disagreements intrude on home life). On the other hand, it can also lead to stagnation. Rachel Andrew is finding that an outsider’s perspective can help when partners can’t quite see eye to eye—or when they agree too much.

  • The Challenge for the Tiny Global Business

    Long ago, a company had to grow to a certain size before it could embark on international trade. With digital goods, that’s no longer so. Learning all the applicable laws and taxes can be daunting, but that’s what allows the small business owner to stay independent as an exporter.

  • The Ways We’ve Changed—and Stayed the Same

    A perusal of the article titles in the seasonal magazine 24 ways shows how the things we’ve needed to learn and keep up with have changed since 2005. Amid all this change, one thing that remains evergreen is the generosity of web people in sharing their knowledge.

  • Managing Feature Requests

    You’re proud of your product, and welcome user suggestions on making it even better. Will you be able to make everyone happy? Should you even aim to accommodate them all? Before you start coding, think about how to prioritize feature requests, and even say no to some.

  • Seeing Past the Highlight Reel

    When we’re physically together, even in public, glances and side conversations help us understand what’s going on below the public personas others wear. But when we’re interacting with friends mainly online, it takes a little more effort to see behind their highlight reels to get the full story.

  • Getting to the Action

    Was that conference worth it? There were smart tips and awesome people. Should you buy a ticket this year? For a freelancer or small business, it can be a significant expense. Wouldn’t it be great to know if the investment in time and money is likely to move the business forward?

  • Lessons Learned by Being the Client

    Great ongoing business relationships are good for both sides. But often developers aren’t in tune with their client’s day-to-day business needs and where their work fits in. And clients’ focus on immediate practicalities can make the developer’s work stressful and unsatisfying. Well, what better way to learn about the needs of the other than by becoming the other?

  • Our Enclosed Space

    We tend to forget that the boots-on-the ground web generalists who do great work for small businesses can’t spare the time to implement an entire suite of best practices when they’re trying to solve one sticky problem on a tight deadline.

  • Making Time for Side Projects

    What’s holding you back from finishing that side project? It’s valuable, but how will you ever find time for it? The secret is…drumroll…real goals and deadlines, and a realistic plan on how to fit it into the open spaces in your schedule. Time to get it on your to-do list and feel the motivation kick in.

  • Your Side Project as Insurance Policy

    You’re never too young and healthy to make sure you can keep income coming in if sudden misfortune strikes. Often our livelihood depends on our physical abilities—such as typing code. Having a product as a side project can offer security if your daily work is disrupted by illness or injury.

  • Does Our Industry Have a Drinking Problem?

    The social events surrounding conferences are an integral part of the experience—and they mostly involve getting together over drinks. But as the industry becomes more inclusive, we gain more people for whom drinking isn’t a good option. It's time to add more ways to party and meet up that give us a chance to network with all of our peers—and maybe even leave us feeling up for that second-day morning workshop.

  • Pricing Underpins Everything You Do

    Hindsight is a wonderful thing—I can now see that many of the difficulties we experienced as a service business could have been avoided with a different pricing model. Yet what was ultimately one of our biggest mistakes gave us experiences we could draw on when deciding on a pricing model for our product.

  • How Do You Go on Vacation?

    The idea that everyone should get time off away from their business, perhaps even completely disconnected from the internet, is a pervasive one.

  • The Local Shops of the Web

    A local shop is part of an ecosystem — here in England we call it the High Street. The owner of a local shop generally has no ambition to become a Tesco or WalMart. She’d rather experience steady growth, building relationships with customers who value what she brings to the community.

  • You Can’t Do Everything

    In any given day I can find myself reading up on a new W3C proposal, fixing an issue with our tax return, coding an add-on for our product, writing a conference presentation, building a server, creating a video tutorial, and doing front end development for one of our sites. Without clients dictating my workload I’m in the enviable position of being able to choose where to focus my efforts. However, I can’t physically do everything.

Browse Authors

  1. Lea Alcantara
  2. Dean Allen
  3. John Allsopp
  4. Pär Almqvist
  5. Joe Alterio
  6. Brian Alvey
  7. Stephen P. Anderson
  8. Rachel Andrew
  9. Jake Archibald
  10. Chris Armstrong
  11. Lance Arthur
  12. Faruk Ateş
  13. Peter Balogh
  14. Dan Benjamin
  15. Scott Berkun
  16. David Berlow
  17. Mark Bernstein
  18. Carrie Bickner
  19. Kate Bingaman-Burt
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  36. Mike Brittain
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  38. Tim Brown
  39. Sunni Brown
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  56. Tantek Çelik
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  231. Sharon Lee
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  243. Ian Lloyd
  244. Paul Robert Lloyd
  245. Michael Lopp
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  251. Patrick Lynch
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  262. Lisa Maria Martin
  263. John Martz
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  265. Gerry McGovern
  266. Karen McGrane
  267. Elizabeth McGuane / Randall Snare
  268. Nellie McKesson
  269. Drew McLellan
  270. Mica McPheeters
  271. Pete McVicar
  272. Timothy Meaney
  273. Garann Means
  274. Shawn Medero
  275. Tim Meehan
  276. Aaron Mentele
  277. Erika Meyer
  278. Eric Meyer
  279. Justin Mezzell
  280. Bojan Mihelac
  281. Robert Miller
  282. Robin (roblimo) Miller
  283. David F. Miller
  284. Chris Mills
  285. Wilson Miner
  286. Craig Mod
  287. Cameron Moll
  288. Mike Monteiro
  289. Peter Morville
  290. Trenton Moss
  291. Alice Mottola
  292. Lee Moyer
  293. Lyle Mullican
  294. Rebecca Murphey
  295. Tim Murtaugh
  296. Rachel Nabors
  297. Sarah B. Nelson
  298. Mark Newhouse
  299. Jorunn D. Newth
  300. Paul Novitski
  301. Matthew O'Neill
  302. George Oates
  303. Brandon Oelling
  304. Brandon Olejniczak
  305. George Olsen
  306. Ross Olson
  307. Mark Otto
  308. Nick Padmore
  309. Alan Pearce
  310. Jason Pearce
  311. Shane Pearlman
  312. Ross Penman
  313. Nathan Peretic
  314. Yesenia Perez-Cruz
  315. Dorian Peters
  316. Veronica Picciafuoco
  317. Mike Pick
  318. Jack Pickard
  319. Heydon Pickering
  320. Andy Polaine
  321. Christophe Porteneuve
  322. Joshua Porter
  323. Eric Portis
  324. Kevin Potts
  325. Derek Powazek
  326. Shelley Powers
  327. Till Quack
  328. Whitney Quesenbery
  329. Peter Quinsey
  330. Jim Ramsey
  331. Aza Raskin
  332. Jim Ray
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  334. Aaron Rester
  335. Sam Richard
  336. Stephanie Rieger
  337. Nick Rigby
  338. Matt Riggott
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  341. Stuart Robertson
  342. Susan Robertson
  343. Rich Robinson
  344. D. Keith Robinson
  345. Jason Rodriguez
  346. Mike Rohde
  347. Pepi Ronalds
  348. Stewart Rosenberger
  349. Lou Rosenfeld
  350. Chris Ross-Gill
  351. Dave Rupert
  352. Andy Rutledge
  353. Richard Rutter
  354. Joseph Ryan
  355. Gian Sampson-Wild
  356. Jason Santa Maria
  357. Cédric Savarese
  358. Christopher Schmitt
  359. Adam Schumacher
  360. Erin Scime
  361. Paul Sciortino
  362. Thomas Scott
  363. Ryan Seddon
  364. Al Shaw
  365. Dave Shea
  366. Peter K Sheerin
  367. Robbie Shepherd
  368. Eric Shepherd
  369. Nick Sherman
  370. David Sherwin
  371. Daniel Short
  372. Kim Siever
  373. Amber Simmons
  374. Michael Slater
  375. David Sleight
  376. Kristin Smaby
  377. Jonathan Smiley
  378. Paul Smith
  379. Tim Smith
  380. Jonathan Snook
  381. Eric Sol
  382. Sara Soueidan
  383. Paul Sowden
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  385. Ruth Stalker-Firth
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  388. Hallvord R.M. Steen
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  391. Krista Stevens
  392. Walter Stevenson
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  394. Elliot Stokes
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  396. Brian Suda
  397. Rob Swan
  398. Allen Tan
  399. Tyler Tate
  400. Olivier Thereaux
  401. Drew Thomas
  402. Emmanuel King Turner
  403. Russ Unger
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  405. Santiago Valdarrama
  406. Marc van den Dobbelsteen
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  410. Jeffrey Veen
  411. David Verba
  412. Lea Verou
  413. Corey Vilhauer
  414. Sergio Villarreal
  415. Casper Voogt
  416. The W3C
  417. The W3C QA Group
  418. Sara Wachter-Boettcher
  419. waferbaby
  420. Aarron Walter
  421. Denice Warren
  422. Samantha Warren
  423. Dan Webb
  424. Eileen Webb
  425. Rose Weisburd
  426. Yoav Weiss
  427. Lisa Welchman
  428. Mike West
  429. Brian Williams
  430. Christina Wodtke
  431. Carolyn--Wood
  432. Jeremy Wright
  433. Tim Wright
  434. Luke Wroblewski
  435. Mark Wyner
  436. Victor Yocco
  437. Indi Young
  438. Nicholas C. Zakas
  439. Jack Zeal
  440. Jeffrey Zeldman
  441. Ping Zhu