A List Apart



Rachel Andrew

Rachel Andrew is the founder of edgeofmyseat.com, the company behind the CMS Perch. She regularly writes and speaks about the work she does, and can be found via her blog and personal site and on Twitter.

Contributions by Rachel Andrew

  • Looking Outside

    Partners in a small, close leadership team—such as in a family business—often know each other’s minds very well, and agree on most things. That’s great to keep things running smoothly (though sometimes there’s awkwardness when business disagreements intrude on home life). On the other hand, it can also lead to stagnation. Rachel Andrew is finding that an outsider’s perspective can help when partners can’t quite see eye to eye—or when they agree too much.

  • The Challenge for the Tiny Global Business

    Long ago, a company had to grow to a certain size before it could embark on international trade. With digital goods, that’s no longer so. Learning all the applicable laws and taxes can be daunting, but that’s what allows the small business owner to stay independent as an exporter.

  • The Ways We’ve Changed—and Stayed the Same

    A perusal of the article titles in the seasonal magazine 24 ways shows how the things we’ve needed to learn and keep up with have changed since 2005. Amid all this change, one thing that remains evergreen is the generosity of web people in sharing their knowledge.

  • Managing Feature Requests

    You’re proud of your product, and welcome user suggestions on making it even better. Will you be able to make everyone happy? Should you even aim to accommodate them all? Before you start coding, think about how to prioritize feature requests, and even say no to some.

  • Seeing Past the Highlight Reel

    When we’re physically together, even in public, glances and side conversations help us understand what’s going on below the public personas others wear. But when we’re interacting with friends mainly online, it takes a little more effort to see behind their highlight reels to get the full story.

  • Getting to the Action

    Was that conference worth it? There were smart tips and awesome people. Should you buy a ticket this year? For a freelancer or small business, it can be a significant expense. Wouldn’t it be great to know if the investment in time and money is likely to move the business forward?

  • Lessons Learned by Being the Client

    Great ongoing business relationships are good for both sides. But often developers aren’t in tune with their client’s day-to-day business needs and where their work fits in. And clients’ focus on immediate practicalities can make the developer’s work stressful and unsatisfying. Well, what better way to learn about the needs of the other than by becoming the other?

  • Our Enclosed Space

    We tend to forget that the boots-on-the ground web generalists who do great work for small businesses can’t spare the time to implement an entire suite of best practices when they’re trying to solve one sticky problem on a tight deadline.

  • Making Time for Side Projects

    What’s holding you back from finishing that side project? It’s valuable, but how will you ever find time for it? The secret is…drumroll…real goals and deadlines, and a realistic plan on how to fit it into the open spaces in your schedule. Time to get it on your to-do list and feel the motivation kick in.

  • Your Side Project as Insurance Policy

    You’re never too young and healthy to make sure you can keep income coming in if sudden misfortune strikes. Often our livelihood depends on our physical abilities—such as typing code. Having a product as a side project can offer security if your daily work is disrupted by illness or injury.

  • Does Our Industry Have a Drinking Problem?

    The social events surrounding conferences are an integral part of the experience—and they mostly involve getting together over drinks. But as the industry becomes more inclusive, we gain more people for whom drinking isn’t a good option. It's time to add more ways to party and meet up that give us a chance to network with all of our peers—and maybe even leave us feeling up for that second-day morning workshop.

  • Pricing Underpins Everything You Do

    Hindsight is a wonderful thing—I can now see that many of the difficulties we experienced as a service business could have been avoided with a different pricing model. Yet what was ultimately one of our biggest mistakes gave us experiences we could draw on when deciding on a pricing model for our product.

  • How Do You Go on Vacation?

    The idea that everyone should get time off away from their business, perhaps even completely disconnected from the internet, is a pervasive one.

  • The Local Shops of the Web

    A local shop is part of an ecosystem — here in England we call it the High Street. The owner of a local shop generally has no ambition to become a Tesco or WalMart. She’d rather experience steady growth, building relationships with customers who value what she brings to the community.

  • You Can’t Do Everything

    In any given day I can find myself reading up on a new W3C proposal, fixing an issue with our tax return, coding an add-on for our product, writing a conference presentation, building a server, creating a video tutorial, and doing front end development for one of our sites. Without clients dictating my workload I’m in the enviable position of being able to choose where to focus my efforts. However, I can’t physically do everything.

Browse Authors

  1. Lea Alcantara
  2. Dean Allen
  3. John Allsopp
  4. Pär Almqvist
  5. Joe Alterio
  6. Brian Alvey
  7. Stephen P. Anderson
  8. Rachel Andrew
  9. Jake Archibald
  10. Chris Armstrong
  11. Lance Arthur
  12. Faruk Ateş
  13. Peter Balogh
  14. Dan Benjamin
  15. Scott Berkun
  16. David Berlow
  17. Mark Bernstein
  18. Carrie Bickner
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  20. Mark Birbeck
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  36. Mike Brittain
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  38. Tim Brown
  39. Sunni Brown
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  48. Lachlan Cannon
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  50. Norm Carr
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  52. Lawrence Carvalho
  53. Elizabeth Castro
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  55. Tantek Çelik
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  58. Jack Cheng
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  166. Kevin M. Hoffman
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  177. Mark Huot
  178. Ida Aalen
  179. Ryan Irelan
  180. Makiko Itoh
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  182. Bob Jacobson
  183. Troy Janisch
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  186. Leslie Jensen-Inman
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  188. Andrew Johnson
  189. Bronwyn Jones
  190. Glenn Jones
  191. Colleen Jones
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  197. Avinash Kaushik
  198. Jeremy Keith
  199. Scott Kellum
  200. Sally Kerrigan
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  211. Cameron Koczon
  212. Michelle Kondou
  213. Mattias Konradsson
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  218. Scott Kramer
  219. Michael Krisher
  220. Eric Krock
  221. Andrew Kuhar
  222. Olivier Lacan
  223. Keith LaFerriere
  224. wk lang
  225. Wren Lanier
  226. Simon St. Laurent
  227. Art Lawry
  228. Kristofer Layon
  229. Tina Lee
  230. Sharon Lee
  231. Antoine Lefeuvre
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  235. Matthew Levine
  236. Håkon Wium Lie
  237. Colin Lieberman
  238. Dave Linabury
  239. Margit Link-Rodrigue
  240. Caren Litherland
  241. Mark Llobrera
  242. Ian Lloyd
  243. Paul Robert Lloyd
  244. Michael Lopp
  245. Rachel Lovinger
  246. Michael Lovitt
  247. Daniel Ludwin
  248. Jenn Lukas
  249. Erin Lynch
  250. Patrick Lynch
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  256. Dan Mall
  257. Rosie Manning
  258. Ethan Marcotte
  259. Mat Marquis
  260. Samuel Marshall
  261. Lisa Maria Martin
  262. John Martz
  263. Cassie McDaniel
  264. Karen McGrane
  265. Elizabeth McGuane / Randall Snare
  266. Nellie McKesson
  267. Drew McLellan
  268. Mica McPheeters
  269. Pete McVicar
  270. Timothy Meaney
  271. Garann Means
  272. Shawn Medero
  273. Tim Meehan
  274. Aaron Mentele
  275. Erika Meyer
  276. Eric Meyer
  277. Justin Mezzell
  278. Bojan Mihelac
  279. Robert Miller
  280. Robin (roblimo) Miller
  281. David F. Miller
  282. Chris Mills
  283. Wilson Miner
  284. Craig Mod
  285. Cameron Moll
  286. Mike Monteiro
  287. Peter Morville
  288. Trenton Moss
  289. Alice Mottola
  290. Lee Moyer
  291. Lyle Mullican
  292. Rebecca Murphey
  293. Tim Murtaugh
  294. Rachel Nabors
  295. Sarah B. Nelson
  296. Mark Newhouse
  297. Jorunn D. Newth
  298. Paul Novitski
  299. Matthew O'Neill
  300. George Oates
  301. Brandon Oelling
  302. Brandon Olejniczak
  303. George Olsen
  304. Ross Olson
  305. Mark Otto
  306. Nick Padmore
  307. Alan Pearce
  308. Jason Pearce
  309. Shane Pearlman
  310. Ross Penman
  311. Nathan Peretic
  312. Yesenia Perez-Cruz
  313. Dorian Peters
  314. Veronica Picciafuoco
  315. Mike Pick
  316. Jack Pickard
  317. Heydon Pickering
  318. Andy Polaine
  319. Christophe Porteneuve
  320. Joshua Porter
  321. Eric Portis
  322. Kevin Potts
  323. Derek Powazek
  324. Shelley Powers
  325. Till Quack
  326. Whitney Quesenbery
  327. Peter Quinsey
  328. Jim Ramsey
  329. Aza Raskin
  330. Jim Ray
  331. Our Gentle Readers
  332. Aaron Rester
  333. Sam Richard
  334. Stephanie Rieger
  335. Nick Rigby
  336. Matt Riggott
  337. Daniel Ritzenthaler
  338. Christopher Robbins
  339. Stuart Robertson
  340. Susan Robertson
  341. Rich Robinson
  342. D. Keith Robinson
  343. Jason Rodriguez
  344. Mike Rohde
  345. Pepi Ronalds
  346. Stewart Rosenberger
  347. Lou Rosenfeld
  348. Chris Ross-Gill
  349. Dave Rupert
  350. Andy Rutledge
  351. Richard Rutter
  352. Joseph Ryan
  353. Gian Sampson-Wild
  354. Jason Santa Maria
  355. Cédric Savarese
  356. Christopher Schmitt
  357. Adam Schumacher
  358. Erin Scime
  359. Paul Sciortino
  360. Thomas Scott
  361. Ryan Seddon
  362. Al Shaw
  363. Dave Shea
  364. Peter K Sheerin
  365. Robbie Shepherd
  366. Eric Shepherd
  367. Nick Sherman
  368. David Sherwin
  369. Daniel Short
  370. Kim Siever
  371. Amber Simmons
  372. Michael Slater
  373. David Sleight
  374. Kristin Smaby
  375. Jonathan Smiley
  376. Paul Smith
  377. Tim Smith
  378. Jonathan Snook
  379. Eric Sol
  380. Sara Soueidan
  381. Paul Sowden
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  383. Ruth Stalker-Firth
  384. Russ Starke
  385. Alan Stearns
  386. Hallvord R.M. Steen
  387. Joe Di Stefano
  388. Bob Stein
  389. Krista Stevens
  390. Walter Stevenson
  391. Noah Stokes
  392. Elliot Stokes
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  394. Brian Suda
  395. Rob Swan
  396. Allen Tan
  397. Tyler Tate
  398. Olivier Thereaux
  399. Drew Thomas
  400. Emmanuel King Turner
  401. Russ Unger
  402. Nick Usborne
  403. Santiago Valdarrama
  404. Marc van den Dobbelsteen
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  406. Bobby van der Sluis
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  408. Jeffrey Veen
  409. David Verba
  410. Lea Verou
  411. Corey Vilhauer
  412. Sergio Villarreal
  413. Casper Voogt
  414. The W3C
  415. The W3C QA Group
  416. Sara Wachter-Boettcher
  417. waferbaby
  418. Aarron Walter
  419. Denice Warren
  420. Samantha Warren
  421. Dan Webb
  422. Eileen Webb
  423. Rose Weisburd
  424. Yoav Weiss
  425. Lisa Welchman
  426. Mike West
  427. Brian Williams
  428. Christina Wodtke
  429. Carolyn--Wood
  430. Jeremy Wright
  431. Tim Wright
  432. Luke Wroblewski
  433. Mark Wyner
  434. Victor Yocco
  435. Indi Young
  436. Nicholas C. Zakas
  437. Jack Zeal
  438. Jeffrey Zeldman
  439. Ping Zhu