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Times (and job titles, and platforms) have changed. Agile has the potential to liberate content strategists from obsolete ways of working, and developers and designers can help. Brendan Murray identifies four key areas—iteration, product, people, and communication—where designers and devs can find common ground with their content counterparts and usher them into to an agile world. The open and collaborative approach of modern agile development is a framework within which content work can refine itself, test, and learn.