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In our attention to style and technology, we often overlook a vital element in the web design mix: narrative voice.
Usability mavens like Jakob Nielsen think the web is an ill-used database. Graphic designers like Kioken think it is a fledgling multimedia platform. Could both groups be right? New ALA author Curt Cloninger explains why usability experts are from Mars, graphic designers are from Venus. This one’s a hottie.