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Engaging with users in a meaningful dialogue can seem daunting. Scary even. Understanding how to do it well will pay great dividends because UX is heading in that direction. Find out more in this excerpt from Erika Hall’s latest book, Conversational Design.
The humble one-on-one interview is the basic unit of ethnographic research. The price is right for even the most cash-strapped team, and with practice (plus a few principles) you can gain the knack for it—even if “researcher” is the one title that doesn’t appear on your business card. The great myth is that you need to be a good talker. But conducting a good interview is actually about shutting up. Learn to coax good data from willing humans in our excerpt from Erika Hall’s new book, Just Enough Research.