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The expectations for our work have matured significantly over the last couple of decades. If this overwhelms those of us who build the web day in and day out, imagine how our clients must feel. And yet time and again, we fail our clients by offloading too much responsibility for the development process onto them. We need to build best practices into our workflows from the start, Kendra Skeene reminds us—not wait for our clients to request specific core practices.