A List Apart

Menu

Author

Image of Karen McGrane

Karen McGrane

Karen McGrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. She is the author of Content Strategy for Mobile from A Book Apart; managing partner at Bond Art + Science, a UX consultancy she founded in 2006; and formerly VP and National Lead for User Experience at Razorfish. She has led projects for dozens of clients, including the New York Times, Condé Nast, and the Atlantic. She also teaches Design Management in the Interaction Design MFA program at the School of Visual Arts.

Also from this author

  • Rolling Out Responsive

    Every organization is different, with their own internal processes, stakeholder needs, and customer expectations—meaning that there’s no one right way to approach a responsive redesign project. What’s right is what’s right for your company, as Karen McGrane explains in her new book, Going Responsive. This excerpt looks at the pros and cons to different responsive project approaches—from beta release to big reveal and everything in between—so you can figure out the best fit for your team.

  • Responsive Design Won’t Fix Your Content Problem

    For years, we’ve told clients to serve the same content to every platform. We explained that Responsive Web Design allows content to squish itself into any container. Is it any wonder, then, that the belief has slowly grown that RWD can act as a substitute for actual content strategy?

  • Douglas Engelbart and the Means to an End

    ENIAC, the world’s first programmable digital computer, was completed in 1944. Today, more people have access to mobile phones than have access to toilets. There are more mobile internet users in the developing world than in the developed world. It took just seventy years to get from a device the size of a two-story building to a device that fits in your pocket.

  • The Alternative is Nothing

    We’re witnessing one of the latest waves of technological disruption, as mobile devices put access to the internet in the hands of people who previously never had that power.

  • WYSIWTF

    Arguing for “separation of content from presentation” implies a neat division between the two. The reality, of course, is that content and form, structure and style, can never be fully separated. Anyone who’s ever written a document and played around to see the impact of different fonts, heading weights, and whitespace on the way the writing flows knows this is true. Anyone who’s ever squinted at HTML code, trying to parse text from tags, knows it too.

  • Explaining Water to Fish

    Seems like user-centered design just isn't all it's cracked up to be. We're told that user-centered design is limiting and we need to look beyond it. It's just not good enough, because it doesn't consider all the variables involved. Jared Spool tells us that user-centered design never worked. Even Donald Norman weighs in to discuss ways that human-centered design may be considered harmful.

  • Give a crap. Don’t give a fuck.

    How do you know if you're doing a good job? There's always an external way to measure quality—being prepared, attending to the details, listening to the collective wisdom about what it means to do good work. Give a crap about the little things, and you're good. What about doing a great job? There's no checklist, no guidelines that will get you there. Being great means being vulnerable; not giving a fuck about what other people think. It's harder than it sounds.

  • Windows on the Web

    You have five minutes while waiting for a friend to meet you for lunch, so you find yourself shopping for a new pair of shoes. When your friend arrives, you put the phone away, but leave the web page open to help you remember what you found when you get home.

  • Uncle Sam Wants You (to Optimize Your Content for Mobile)

    Thirty-one percent of Americans who access the internet from a mobile device say that’s the way they always or mostly go online. For this group, if your content doesn’t exist on mobile, it doesn’t exist at all. The U.S. government has responded with a broad initiative to make federal website content mobile-friendly. Karen McGrane explains why this matters—and what you can learn from it.

  • Your Content, Now Mobile

    Making your content mobile-ready isn’t easy, but if you take the time now to examine your content and structure it for maximum flexibility and reuse, you’ll have stripped away all the bad, irrelevant bits, and be better prepared the next time a new gadget rolls around. This excerpt from Karen McGrane’s new book, Content Strategy for Mobile, will help you get started.

Browse Authors

  1. Ida Aalen
  2. Senogo Akpem
  3. Amin Al Hazwani
  4. Lea Alcantara
  5. Dean Allen
  6. John Allsopp
  7. Pär Almqvist
  8. Joe Alterio
  9. Brian Alvey
  10. Stephen Anderson
  11. Rachel Andrew
  12. Jake Archibald
  13. Chris Armstrong
  14. Lance Arthur
  15. Faruk Ateş
  16. Peter Balogh
  17. Artas Bartas
  18. Jennifer Bassett
  19. Johanna Bates
  20. Tim Baxter
  21. Dan Benjamin
  22. Scott Berkun
  23. David Berlow
  24. Tobias Bernard
  25. Mark Bernstein
  26. Carrie Bickner
  27. Kate Bingaman-Burt
  28. Mark Birbeck
  29. Alex Bischoff
  30. Niklas Bivald
  31. Margot Bloomstein
  32. Jason Blumer
  33. Nate Bolt
  34. Jina Bolton
  35. Scott Boms
  36. Bert Bos
  37. Maurizio Boscarol
  38. Mark Boulton
  39. Clarice Bouwer
  40. Cennydd Bowles
  41. Douglas Bowman
  42. Wayne Bremser
  43. Harry Brignull
  44. Ryan Brill
  45. Mike Brittain
  46. Mandy Brown
  47. Tim Brown
  48. Sunni Brown
  49. Tiffany B. Brown
  50. Marlene Bruce
  51. Laura Brunow Miner
  52. Carlos Bueno
  53. Jory Burson
  54. Paul Burton
  55. Jim Byrne
  56. Marcos Caceres
  57. Jeffery Callender
  58. Lachlan Cannon
  59. Michael Cardenas
  60. Norm Carr
  61. Ryan Carson
  62. Lawrence Carvalho
  63. Meghan Casey
  64. Elizabeth Castro
  65. Dan Cederholm
  66. Tantek Celik
  67. Steve Champeon
  68. Caio Chassot
  69. Hui Jing Chen
  70. Jack Cheng
  71. Kevin Cheng
  72. Dana Chisnell
  73. James Christie
  74. Patrick Clancey
  75. Joe Clark
  76. Chris Clark
  77. Josh Clark
  78. Andrew Clarke
  79. Josh Cleland
  80. Curt Cloninger
  81. Geri Coady
  82. Scott Jason Cohen
  83. Michael Cohen
  84. Georgy Cohen
  85. Anthony Colangelo
  86. Brad Colbow
  87. Simon Collison
  88. Angela Colter
  89. Marie Connelly
  90. Craig Cook
  91. Patrick Cooney
  92. Joscelin Cooper
  93. Stacey Cordoni
  94. Kevin Cornell
  95. Amanda Costello
  96. Jim Coudal
  97. Abby Covert
  98. Nick Cox
  99. Chris Coyier
  100. Brian Crescimanno
  101. Jeff Croft
  102. Shaun Crowley
  103. Nathan Curtis
  104. Liz Danzico
  105. Anil Dash
  106. Justin Dauer
  107. Glenn Davis
  108. Anna Debenham
  109. David Demaree
  110. Meg Dickey-Kurdziolek
  111. Shane Diffily
  112. Geoff DiMasi
  113. Nick Disabato
  114. Hannah Donovan
  115. Nandini Doreswamy
  116. Rory Douglas
  117. Seth Duffey
  118. Colin Eagan
  119. Jeff Eaton
  120. James Edwards
  121. J. David Eisenberg
  122. James Ellis
  123. Jessica Enders
  124. Bjørn Enki
  125. Elika Etemad
  126. Felicity Evans
  127. Garin Evans
  128. Meryl K. Evans
  129. Christopher Fahey
  130. Todd Fahrner
  131. Dug Falby
  132. Derek Featherstone
  133. Scott Fennell
  134. Andrew Fernandez
  135. John Ferrara
  136. Daniel Ferro
  137. Alex Feyerke
  138. Nick Finck
  139. Richard Fink
  140. Detlev Fischer
  141. Jonathan Follett
  142. Shoshannah L. Forbes
  143. Nathan Ford
  144. Clinton Forry
  145. Jack Franklin
  146. Dean Frickey
  147. Daniel M. Frommelt
  148. Brad Frost
  149. Lyza Gardner
  150. Steven Garrity
  151. Peter Gasston
  152. Janice Gervais
  153. Anne Gibson
  154. John Gladding
  155. Porter Glendinning
  156. Kevin Goldman
  157. Brian Goldman
  158. Devan Goldstein
  159. Aimee Gonzalez-Cameron
  160. Jeff Gothelf
  161. R. Stephen Gracey
  162. Dave Gray
  163. Adam Greenfield
  164. Brandon Gregory
  165. Matt Griffin
  166. Patrick Griffiths
  167. Jason Grigsby
  168. Andrew Grimes
  169. John M. Grohol
  170. Tobias Günther
  171. Aaron Gustafson
  172. Andy Hagans
  173. Young Hahn
  174. Erika Hall
  175. Kristina Halvorson
  176. Naz Hamid
  177. Jessica Harllee
  178. Cyd Harrell
  179. Matthew Haughey
  180. Stephen Hay
  181. Steph Hay
  182. Julia Hayden
  183. Dominique Hazaël-Massieux
  184. Val Head
  185. Christian Heilmann
  186. Hal Helms
  187. Ben Henick
  188. Alan Herrell
  189. Graham Herrli
  190. Lisa Herrod
  191. Whitney Hess
  192. Perry Hewitt
  193. Jenny Lam / Hillel Cooperman
  194. David Hillis
  195. Andrew Hinton
  196. Tingan Ho
  197. Craig Hockenberry
  198. Robert Hoekman Jr.
  199. Andrew Hoffman
  200. Kevin M. Hoffman
  201. Lara Hogan
  202. Emma Jane Hogbin Westby
  203. Anthony Holdener
  204. Ryan Holsten
  205. Molly E. Holzschlag
  206. Sara Horton
  207. Byron Houwens
  208. Ross Howard
  209. Greg Hoy
  210. Belinda Hulin
  211. Bill Humphries
  212. Lachlan Hunt
  213. Mark Huot
  214. Ryan Irelan
  215. Makiko Itoh
  216. Ida Jackson
  217. Charlotte Jackson
  218. Denise Jacobs
  219. Bob Jacobson
  220. Troy Janisch
  221. Scott Jehl
  222. Neil Jenkins
  223. Leslie Jensen-Inman
  224. L. Michelle Johnson
  225. Andrew Johnson
  226. Bronwyn Jones
  227. Glenn Jones
  228. Colleen Jones
  229. Natalie Jost
  230. Jonathan Kahn
  231. Laura Kalbag
  232. Chris Kaminski
  233. Harvey Kane
  234. Avinash Kaushik
  235. Jeremy Keith
  236. Scott Kellum
  237. Sally Kerrigan
  238. Alla Kholmatova
  239. Kate Kiefer Lee
  240. Crawford Kilian
  241. Andrew Kirkpatrick
  242. Greg Kise
  243. Erin Kissane
  244. Martin Kliehm
  245. Breandán Knowlton
  246. Thierry Koblentz
  247. Peter-Paul Koch
  248. Cameron Koczon
  249. Michelle Kondou
  250. Mattias Konradsson
  251. Jordan Koschei
  252. Nishant Kothary
  253. Jason Kottke
  254. Katie Kovalcin
  255. Scott Kramer
  256. Una Kravets
  257. Michael Krisher
  258. Eric Krock
  259. Andrew Kuhar
  260. Olivier Lacan
  261. Keith LaFerriere
  262. wk lang
  263. Wren Lanier
  264. Simon St. Laurent
  265. Art Lawry
  266. Kristofer Layon
  267. Tina Lee
  268. Sharon Lee
  269. Antoine Lefeuvre
  270. Jeff Lembeck
  271. Inayaili León, de
  272. Debra Levin Gelman
  273. Matthew Levine
  274. Donna Lichaw
  275. Håkon Wium Lie
  276. Colin Lieberman
  277. Dave Linabury
  278. Margit Link-Rodrigue
  279. Caren Litherland
  280. Mark Llobrera
  281. Ian Lloyd
  282. Paul Lloyd
  283. Sue Lockwood
  284. Michael Lopp
  285. Rachel Lovinger
  286. Michael Lovitt
  287. Daniel Ludwin
  288. Jenn Lukas
  289. Erin Lynch
  290. Patrick Lynch
  291. Kelsey Lynn Lundberg
  292. Chris MacGregor
  293. Jeffrey MacIntyre
  294. Dougal MacPherson
  295. Søren Madsen
  296. Dennis A. Mahoney
  297. Dan Mall
  298. Rosie Manning
  299. Ethan Marcotte
  300. Matty Mariansky
  301. Mat Marquis
  302. Samuel Marshall
  303. Lisa Maria Martin
  304. John Martz
  305. Mehdi Maujood
  306. Cassie McDaniel
  307. Justin McDowell
  308. Gerry McGovern
  309. Karen McGrane
  310. Randall Snare and Elizabeth McGuane
  311. Nellie McKesson
  312. Drew McLellan
  313. Mica McPheeters
  314. Pete McVicar
  315. Timothy Meaney
  316. Garann Means
  317. Shawn Medero
  318. Tim Meehan
  319. Aaron Mentele
  320. Erika Meyer
  321. Eric Meyer
  322. Justin Mezzell
  323. Bojan Mihelac
  324. Robert Miller
  325. Robin (roblimo) Miller
  326. David F. Miller
  327. Chris Mills
  328. Wilson Miner
  329. Craig Mod
  330. Cameron Moll
  331. Mike Monteiro
  332. Peter Morville
  333. Trenton Moss
  334. Alice Mottola
  335. Lee Moyer
  336. Lyle Mullican
  337. Rebecca Murphey
  338. Brendan Murray
  339. Timothy Murtaugh
  340. Rachel Nabors
  341. Sarah B. Nelson
  342. Mark Newhouse
  343. Jorunn D. Newth
  344. Paul Novitski
  345. Matthew O'Neill
  346. George Oates
  347. Brandon Oelling
  348. Brandon Olejniczak
  349. George Olsen
  350. Ross Olson
  351. Mark Otto
  352. Nick Padmore
  353. Sarah Parmenter
  354. Rick Pastoor
  355. Dana Pavlichko
  356. Alan Pearce
  357. Jason Pearce
  358. Shane Pearlman
  359. Ross Penman
  360. Nathan Peretic
  361. Yesenia Perez-Cruz
  362. Dorian Peters
  363. Veronica Picciafuoco
  364. Mike Pick
  365. Jack Pickard
  366. Heydon Pickering
  367. Andy Polaine
  368. Christophe Porteneuve
  369. Joshua Porter
  370. Eric Portis
  371. Kevin Potts
  372. Derek Powazek
  373. Shelley Powers
  374. Till Quack
  375. Whitney Quesenbery
  376. Peter Quinsey
  377. Jim Ramsey
  378. Aza Raskin
  379. Eleanor Ratliff
  380. Jim Ray
  381. Our Gentle Readers
  382. Aaron Rester
  383. Sam Richard
  384. Stephanie Rieger
  385. Nick Rigby
  386. Matt Riggott
  387. Daniel Ritzenthaler
  388. Christopher Robbins
  389. Stuart Robertson
  390. Susan Robertson
  391. Rich Robinson
  392. D. Keith Robinson
  393. Jason Rodriguez
  394. Marco Rogers
  395. Mike Rohde
  396. Pepi Ronalds
  397. Stewart Rosenberger
  398. Lou Rosenfeld
  399. Chris Ross-Gill
  400. Dave Rupert
  401. Andy Rutledge
  402. Richard Rutter
  403. Joseph Ryan
  404. Gian Sampson-Wild
  405. Jason Santa Maria
  406. Cédric Savarese
  407. Sbritt
  408. Hana Schank
  409. Alex Schmidt
  410. Christopher Schmitt
  411. Adam Schumacher
  412. Erin Scime
  413. Paul Sciortino
  414. Thomas Scott
  415. Ryan Seddon
  416. Jana Sedivy
  417. Tomer Sharon
  418. Remy Sharp
  419. Al Shaw
  420. Dave Shea
  421. Peter K Sheerin
  422. Robbie Shepherd
  423. Eric Shepherd
  424. Sophie Shepherd
  425. Nick Sherman
  426. David Sherwin
  427. Jeremiah Shoaf
  428. Daniel Short
  429. Orr Shtuhl
  430. Kim Siever
  431. Amber Simmons
  432. Neha Singh
  433. Kendra Skeene
  434. Michael Slater
  435. David Sleight
  436. Kristin Smaby
  437. Jonathan Smiley
  438. Paul Smith
  439. Tim Smith
  440. Jonathan Snook
  441. Eric Sol
  442. Sara Soueidan
  443. Paul Sowden
  444. ALA Staff
  445. Ruth Stalker-Firth
  446. Russ Starke
  447. Alan Stearns
  448. Hallvord R.M. Steen
  449. Joe Di Stefano
  450. Bob Stein
  451. Krista Stevens
  452. Walter Stevenson
  453. Noah Stokes
  454. Elliot Stokes
  455. Greg Storey
  456. Brian Suda
  457. Rob Swan
  458. Allen Tan
  459. Tyler Tate
  460. Olivier Thereaux
  461. Drew Thomas
  462. Yael Tolub
  463. Emmanuel King Turner
  464. Dan Turner
  465. Russ Unger
  466. Nick Usborne
  467. Santiago Valdarrama
  468. Marc van den Dobbelsteen
  469. Rian van der Merwe
  470. Bobby van der Sluis
  471. Roel Van Gils
  472. Jeffrey Veen
  473. David Verba
  474. Lea Verou
  475. Corey Vilhauer
  476. Sergio Villarreal
  477. Casper Voogt
  478. Sophia Voychehovski
  479. The W3C
  480. The W3C QA Group
  481. Sara Wachter-Boettcher
  482.   waferbaby
  483. Jeremy Wagner
  484. Aarron Walter
  485. Denice Warren
  486. Samantha Warren
  487. Dan Webb
  488. Eileen Webb
  489. Rose Weisburd
  490. Yoav Weiss
  491. Lisa Welchman
  492. Mike West
  493. Brian Williams
  494. Christina Wodtke
  495. Carolyn Wood
  496. Jeremy Wright
  497. Tim Wright
  498. Luke Wroblewski
  499. Mark Wyner
  500. Victor Yocco
  501. Indi Young
  502. Nicholas Zakas
  503. Jack Zeal
  504. Jeffrey Zeldman
  505. Samantha Zhang
  506. Ping Zhu