Also from this author
When it comes to evaluating the next “big idea”, not everyone has a pot of money, crowds of existing customers and a roomful of eager researchers and analysts. So in this second installment of her three-part series, Meg Dickey-Kurdziolek leads us through the next steps in budget-conscious discovery—analyzing the data gathered from initial research, refining the problem hypothesis, and setting up a fresh round of more-targeted research. For Meg’s fictitious startup, Candor Network, it’s clear that a new focus is needed ...
“Discovery” is a key phase of design. It’s the starting point, where you define and clarify the problem you’re about to solve. For established or big businesses with dedicated budgets, teams, and customers to interview, the process is straightforward. But what about small companies, startups, and nonprofits that lack these resources? How can lean organizations participate in and benefit from discovery? Meg Dickey-Kurdziolek shows us, in Part I of “Discovery on a Budget.”
You spent a lot of time and money putting a human face on your market research. You created a dream-user and pledged to design with this persona in mind. But something happened. Now, your user persona is dying a lingering death. Meg Dickey-Kurdziolek explains that user personas—those darlings of user-centered design—require care and feeding to remain vital, and valid.
Every product has a personality—but is yours deliberately designed? Meg Dickey-Kurdziolek shows you how Weather Underground solved its personality problems by creating a design persona, and teaches you collaborative methods for starting a personality adjustment in your company.