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When an architect designs a structure, he or she can be fairly sure the work will endure for decades, maybe even centuries. Here on the web, we’re not so lucky. Knowing how temporary digital creations can be, how can we ensure our work matters? By defining the organization’s vision. This isn’t just about solidifying a mission statement, though. Russ Starke shows you how to help organizations create a detailed story of their future success—and how that story can serve as a compass for both the company and its customers.