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When you write about your work, it makes all of us smarter for the effort, including you. Done well, this kind of sharing means you’re contributing signal, instead of noise. But writers are made, not born. We often hear from people who say they’d love to write for A List Apart or start blogging, but don’t know where to start. They feel unfocused and overwhelmed by the task. If this is beginning to sound like you, read on, as Sally Kerrigan walks you through how writing works, and how you can get better at it.