Also from this author
User testing doesn’t have to be expensive or time-consuming—and it should never be skipped entirely if you don’t have “permission” to do it. Injecting real feedback early and often affects how we design our work, communicate, and even present concepts to the client. Testing should be a habit, even when it doesn’t seem possible. It just requires a little ingenuity.
When we talk about content, we mean all the content: words, pictures, videos, the whole shebang. And—surprise, surprise—that includes social media. Too often neglected or left to the mercy of Klout, social media accounts need the same care, strategic planning, and governance as the rest of your digital properties. Ida Aalen and Ida Jackson explain how content strategy is just the tool to dust off your accounts, regain control, and start producing better social media content today.
My recent article on the core model was an attempt to sum up two things that I could go on about forever. The Norwegian Cancer Society (NCS) redesign project started in January 2012, and we’re still working together. The core model was created by Are Halland in 2006, and we’re still working on that too! In other words, there is a lot more to say both about that project and the model.
We’ve all fallen into territorial arguments about what content belongs on a site’s homepage. It’s the most important part of your website, after all—or is it? Ida Aalen shows us how to circumvent these turf wars with the Core Model approach, starting with a workshop to get everyone on the same page about what really counts as important—to your users. By identifying the core elements of your website as a team, you’ll make those smaller decisions about page design and content placement a lot faster, and without getting political about it.