A List Apart



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Jeffrey Zeldman

Designing and blogging since 1995, Jeffrey Zeldman (@zeldman) founded A List Apart in 1998; co-founded the web design conference An Event Apart; co-founded and publishes A Book Apart—brief books for people who make websites; wrote the industry-changing front-end bible Designing With Web Standards, now in a third edition coauthored by Ethan Marcotte; teaches in the MFA Interaction Design program at School of Visual Arts NYC; and hosts The Big Web Show, an internet radio spectacular. His newest thing is studio.zeldman, a design studio in NYC. More.

Contributions by Jeffrey Zeldman

  • Another 10k Apart: Create a Website in 10 KB, Win Prizes!

    In 2000, Stewart Butterfield launched the original 5k competition to celebrate the merits of simplicity and brevity in web design. Ten years later, An Event Apart joined forces with Microsoft to launch the first 10k Apart, adding progressive enhancement, accessibility, and responsive design to the mix. Now, An Event Apart and Microsoft Edge are back with an even tougher challenge: design a compelling experience that can be delivered in 10 KB or less and works without JavaScript.

  • Looking for Love: Standing Out from the Crowd of Web Job Seekers

    You have a solid resume, but can’t seem to connect with the right job. Maybe it's not you. Jeffrey Zeldman suggests reconsidering your career niche or refocusing your work persona. It could open fresh hiring tracks just waiting for the right candidate—you.

  • If Ever I Should Leave You: Job Hunting For Web Designers and Developers

    At the start of your career, you’re excited to have any job—but at some point you wonder if there’s a better job out there for you. Is it youthful restlessness, or are you learning to recognize the warning signs of career stagnation? There’s no sure-fire way to tell—but if you’ve stopped growing or feeling any passion for the work, it’s probably time to let go. So how do you find a better job without making it worse with your current colleagues and in your bank account? Jeffrey Zeldman has some tried-and-true tips to make your transitions smoother.

  • No Good Can Come of Bad Code

    More than a decade after we won the battle for web standards, too much code is still crap. Dr. Web is back to answer your career and industry questions. This time out, the good doctor considers what you can do when your boss is satisfied with third-party code that would make Stalin yak.

  • 15 Years Ago in ALA: Much Ado About 5K

    15 years ago this month, a plucky ALA staffer wrote “Much Ado About 5K,” an article on a contest created by Stewart Butterfield that challenged web designers and developers to build a complete website using less than 5K of images and code. As one group of modern web makers embraces mobile-first design and performance budgets, while another (the majority) worships at the altar of bigger, fatter, and slower, the 5K contest reminds us that a byte saved is a follower earned.

  • The Love You Make

    What's the best way to present your work on the web? It's not just about your portfolio pieces—it's also about cultivating your voice. Jeffrey Zeldman explains the importance of speaking and writing publicly as you build your online presence.

  • Help! My Portfolio Sucks

    What if a lot of your past work reflects times when you satisfied the client, but couldn’t sell them on your best ideas? How do you build a portfolio out of choices you wouldn’t have made? Our very own Jeffrey Zeldman answers your toughest career questions.

  • Valediction

    When I first met Kevin Cornell in the early 2000s, he was employing his illustration talent mainly to draw caricatures of his fellow designers at a small Philadelphia design studio. Even in that rough, dashed-off state, his work floored me. It was as if Charles Addams and my favorite Mad Magazine illustrators from the 1960s had blended their DNA to spawn the perfect artist.

  • The Doctor Is In

    Where should new web designers go to get started? Find out in this first edition of Ask Dr. Web, where A List Apart’s founder and publisher, Jeffrey Zeldman, answers your questions about web design.

  • Responsive Design: The Picture Element Comes of Age

    Big news! The Filament Group has released a new version of Picturefill that will make the real picture element work in existing browsers, which means you can start using picture today.

  • The Death of the Web Design Agency?

    In The Pastry Box Project today, Greg Hoy of Happy Cog talks honestly about why the first quarter of this year sucked for most web design agencies (including ours), assesses the new and growing long-term threats to the agency business model, and shares his thinking on what we in the client services design business can do to survive, and maybe even thrive.

  • Ten Years Ago in A List Apart: CSS Sprites – Image Slicing’s Kiss of Death

    Rereading this seminal 2004 article from the comfort of today’s privileged position, it’s easy to miss how new and revolutionary Dave Shea’s thinking was. Today we take sophisticated CSS for granted, and we expect our markup to be just that—clean and semantic, not oozing behavior and leaking layout. But in 2004, removing all that cruft from HTML took courage. And it was an act of absolute wizardry to conceive that a grid of images in a single master GIF or JPEG could replace all those http calls and subfolders full of tiny images thanks to CSS’s hover property and cropping ability.

  • We’re Nothing Without You: The Web at 25

    The World Wide Web celebrates its 25th birthday with a newly launched website commissioned by the World Wide Web Consortium (W3C) and designed and developed by A List Apart’s own creative director/designer Mike Pick and technical director Tim Murtaugh.

  • Blue Beanie Day Comes But Once A Year

    On Saturday, November 30, web designers around the world will once again don a blue beanie (toque, cap) to show their support for web standards. Join us!

  • Web Type, Meet Size Calculator

    It is trivial for a designer to set type (or any artwork) to appear at a specific size in centimeters or inches on the printed page. But it is impossible to do so when designing for screens. At Ampersand New York, Nick Sherman demonstrated a tool designed to change that.

  • How many people are missing out on JavaScript enhancement?

    UK Government Digital Service wanted to know how many people use their web services without the enhancement of JavaScript. Follow their quest, and learn what they discovered.

  • Google Hides Layout, JavaScript from Game Console Browsers

    Anna Debenham updates her 2012 A List Apart article on testing websites in game console browsers and discovers that Google serves dumbed-down versions of the web to folks using the 3DS browser.

  • “Designers Shouldn’t Code” is the Wrong Answer to the Right Question

    Why some professionals fear that too much knowledge of code will lead to designs being based around implementation models instead of a user’s mental model; why that concern is overblown; and why having HTML, CSS, and JavaScript in the design workflow can make for a much better end-product.

  • Progressive Reduction: Modify Your UI Over Time

    The idea behind Progressive Reduction is simple: Usability is a moving target. A user’s understanding of your application improves over time and your application’s interface should adapt to your user.

  • Responsive Web Design Easter Egg

    Celebrate the third anniversary of Ethan Marcotte’s seminal “Responsive Web Design” article with a nifty Easter Egg from the pen of Kevin Cornell and the minds of Pick and Murtaugh.

  • The Virtues of Vertical Media Queries

    Devices come in all shapes and sizes, and pivot between portrait and landscape orientation. Desktop and laptop browsers can also be contorted into all sorts of shapes. It’s time to stop ignoring short (and tall!) viewports and start using them to creative and user-pleasing effect. Anthony Colangelo shares why and how.

  • Smells Like Design Sales

    A multi-blog discussion challenges the secrecy design studios maintain around their sales processes and pitch success ratios.

  • Outside the Box

    Yes, the clipped logotype at the top of the page is intentional.

  • On Alt Text

    Any web designer or developer with her heart in the right place knows that, to be accessible, every image requires an alt text. Except when it doesn’t.

  • I Vant To Be Alone

    Do you know someone who needs hours alone every day? Who loves quiet conversations about feelings or ideas, and can give a dynamite presentation to a big audience, but seems awkward in groups and maladroit at small talk?

  • A List Apart 5.0

    A design that departs from our past and a platform on which to build the future. Welcome to the relaunch of A List Apart, for people who make websites.

  • Why are Links Blue?

    Sir Tim Berners-Lee, inventor of the web, is credited with making hyperlinks blue, a decision he appears to have reached at random. But although accessibility may not have been on Sir Tim’s mind at the time, the color choice was a happy one, according to Joe Clark.

  • Say No to SOPA

    A List Apart strongly opposes United States H.R.3261 AKA the Stop Online Piracy Act (SOPA), an ill-conceived lobbyist-driven piece of legislation that is technically impossible to enforce, cripplingly burdensome to support, and would, without hyperbole, destroy the internet as we know it. SOPA approaches the problem of content piracy with a broad brush, lights that brush on fire, and soaks the whole web in gasoline. If passed, SOPA will allow corporations to block the domains of websites that are “capable of” or “seem to encourage” copyright infringement. Once a domain is blocked, nobody can access it, unless they’ve memorized the I.P. address. Under SOPA, everything from your grandma’s knitting blog to mighty Google is guilty until proven innocent. Learn why SOPA must not pass, and find out what you can do to help stop it.

  • Real Fonts on the Web: An Interview with The Font Bureau’s David Berlow

    Is there life after Georgia? We ask David Berlow, co-founder of The Font Bureau, Inc, and the first TrueType type designer, how type designers and web designers can work together to resolve licensing and technology issues that stand between us and real fonts on the web.

  • Ten Years

    When Google was little more than a napkin sketch and the first dot-com boom was not even a blip, we started a magazine for people who make websites. Celebrate A List Apart‘s first decade. Join Zeldman for a look back at the way we were—and why we were that way. Find out what we’ve done and who did it with us, peek into our process, and get a clue about what’s next.

  • Version Targeting: Threat or Menace?

    Version targeting shakes our browser-agnostic faith. Its default behavior runs counter to our expectations, and seems wrong. Yet to offer true DOM support without bringing JScript-authored sites to their knees, version targeting must work the way Microsoft proposes, argues Jeffrey Zeldman.

  • Understanding Web Design

    We’ll have better web design when we stop asking it to be something it’s not, and start appreciating it for what it is. It’s not print, not video, not a poster—and that’s not a problem. Find out why cultural and business leaders misunderstand web design, and learn which other forms it most usefully resembles.

  • Web 3.0

    Web 2.0 is a fresh-faced starlet on the intertwingled longtail to the disruptive experience of tomorrow.  Web 3.0 thinks you are so 2005.

  • A List Apart 4.0

    From the crown of its cranium to the tips of its Ruby-slippered toes, A List Apart 4.0 is both old and new.

  • Tackling Usability Gotchas in Large-scale Site Redesigns

    Redesigns can solve old usability problems while creating new ones that must be solved in turn. From the lessons of the ALA 3.0 redesign comes this quick study in remapping content without frustrating readers.

  • A Standards-Compliant Publishing Tool for the Rest of Us?

    Publishing with web standards is not for experts alone. A new tool hopes to make it easier for anyone. ALA interviews Six Apart’s Anil Dash about his company’s easy-to-use, standards-compliant publishing tool, TypePad.

  • Fix Your Site With the Right DOCTYPE!

    You’ve done everything right, but your site is breaking in the latest browsers. A faulty DOCTYPE is likely to blame. This essential ALA article will provide you with DOCTYPEs that work, enabling you to fix your site with just one tag.

  • Better Living Through XHTML

    Everything you wanted to know about converting from HTML to XHTML, including why you’d want to, tools that help, changes in the way browsers display XHTML pages, shortcuts, bugs, workarounds, and other tips you won’t find elsewhere.

  • Getting Paid

    As businesses struggle to stay in business, many are short–changing vendors or woefully delaying payment. Zeldman laments the difficulties of getting paid.

  • Mac Browser Roundup (with Håkon Lie and Tantek Çelik)

    We test drove and reviewed the new Mac browsers, then asked browser makers Håkon Lie of Opera and Tantek Çelik of Microsoft to respond to our comments.

  • Why Don’t You Code for Netscape?

    Long considered the Holy Grail of web design, “backward compatibility” has its place; but at this point in web development history, shouldn’t we be more concerned about forward compatibility? ALA makes the case for authoring to web standards instead of browser quirks.

  • Patents, Royalties, and Web Standards

    This week there is only one web story that matters. The W3C has written a patent policy that opens the door to royalty payments on web standards.

  • Circle Jerks & Web Elitists

    The web design community goes through this kind of self-examination every three months. Under the banner of honest criticism, names are named, guesses about motivation are sketched, and sometimes entire bodies of work are dismissed.

  • SMIL When You Play That

    A gentle introduction to the SVG and SMIL standards for programmable vector graphics and accessible rich media.

  • To Hell With Bad Browsers

    In a year or two, all sites will be designed with standards that separate structure from presentation (or they will be built with Flash 7). We can watch our skills grow obsolete, or start learning standards-based techniques. In fact, since the latest versions of IE, Navigator, and Opera already support many web standards, if we are willing to let go of the notion that backward compatibility is a virtue, we can stop making excuses and start using these standards now. At ALA, beginning with Issue No. 99, we’ve done just that. Join us.

  • From Table Hacks to CSS Layout: A Web Designer’s Journey

    Redesigning A List Apart using CSS should have been easy. It wasn’t. The first problem was understanding how CSS actually works. The second was getting it to work in standards-compliant browsers. A journey of discovery.

  • Survivor! (How Your Peers are Coping With the Dotcom Crisis)

    It’s ugly out there, but how bad is it, really? We asked 40 colleagues to share how they were coping (or not) with the layoffs and business failures plaguing our industry.

  • Much Ado About 5K

    A full-fledged website under 5K? Some of the brightest people in the industry swore it could not be done. Yet hundreds of developers not only came in under the 5K budget, they built great sites in the process. Zeldman explores how the 5K Awards rocked the web.

  • Why IE5/Mac Matters

    It complies with two key web standards. And leaves out two others. It’s IE5 Macintosh Edition, the first browser on any platform to truly support HTML 4 and CSS-1. Its accessibility enhancements put the user in charge, and its clever new features solve long-standing cross-platform and usability problems. All this ... but still no XML or DOM. Zeldman explains what IE5/Mac means to the web.

  • Why Gecko Matters: What Netscape’s Upcoming Browser Will Mean to the Web

    Netscape is about to unleash its new browser, built around the Gecko rendering engine. Theoretically the first completely standards-compliant web browser, Gecko enters a world where most people use IE5 (which is not completely standards-compliant). Is Netscape’s effort too little, too late? Or is it the beginning of a new and better way to create websites? Zeldman articulates The Web Standards Project’s position and explains what Netscape’s browser will mean to the web.

  • Netscape Bites Bullet

    Netscape’s bold move to fully support the W3C DOM and sacrifice backward compatibility raises a few concerns and much hope.

  • Fear of Style Sheets

    “No-fault CSS” can help you work around frightened clients, buggy software, and readers who still love last year’s browser. In Part One of a series, Zeldman walks you through the fear.

  • Writing for the Web

    When Brian and I launched the original LIST APART in January ‘98, we had two goals: to create a noise-free, high-level discussion list for the web; and to cover all the bases of webmaking—from pixels to prose, coding to content. Posts in the digest have begun that work. It continues with this article, the first in a series. The scarcity of online writing about online writing is baffling when you consider that most websites consist of words.

Browse Authors

  1. Ida Aalen
  2. Senogo Akpem
  3. Amin Al Hazwani
  4. Lea Alcantara
  5. Dean Allen
  6. John Allsopp
  7. Pär Almqvist
  8. Joe Alterio
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  61. Lawrence Carvalho
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  63. Elizabeth Castro
  64. Dan Cederholm
  65. Tantek Celik
  66. Steve Champeon
  67. Caio Chassot
  68. Hui Jing Chen
  69. Jack Cheng
  70. Kevin Cheng
  71. Dana Chisnell
  72. James Christie
  73. Joe Clark
  74. Chris Clark
  75. Josh Clark
  76. Andrew Clarke
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  78. Curt Cloninger
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  86. Angela Colter
  87. Marie Connelly
  88. Craig Cook
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  92. Kevin Cornell
  93. Amanda Costello
  94. Jim Coudal
  95. Abby Covert
  96. Nick Cox
  97. Chris Coyier
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  99. Jeff Croft
  100. Shaun Crowley
  101. Nathan Curtis
  102. Liz Danzico
  103. Anil Dash
  104. Justin Dauer
  105. Glenn Davis
  106. Anna Debenham
  107. David Demaree
  108. Meg Dickey-Kurdziolek
  109. Shane Diffily
  110. Geoff DiMasi
  111. Nick Disabato
  112. Hannah Donovan
  113. Nandini Doreswamy
  114. Rory Douglas
  115. Seth Duffey
  116. Colin Eagan
  117. Jeff Eaton
  118. James Edwards
  119. J. David Eisenberg
  120. James Ellis
  121. Jessica Enders
  122. Bjørn Enki
  123. Elika Etemad
  124. Felicity Evans
  125. Garin Evans
  126. Meryl K. Evans
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  131. Scott Fennell
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  135. Alex Feyerke
  136. Nick Finck
  137. Richard Fink
  138. Detlev Fischer
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  140. Shoshannah L. Forbes
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  150. Janice Gervais
  151. Anne Gibson
  152. John Gladding
  153. Porter Glendinning
  154. Kevin Goldman
  155. Brian Goldman
  156. Devan Goldstein
  157. Aimee Gonzalez-Cameron
  158. Jeff Gothelf
  159. R. Stephen Gracey
  160. Adam Greenfield
  161. Brandon Gregory
  162. Matt Griffin
  163. Patrick Griffiths
  164. Jason Grigsby
  165. Andrew Grimes
  166. John M. Grohol
  167. Tobias Günther
  168. Aaron Gustafson
  169. Andy Hagans
  170. Young Hahn
  171. Erika Hall
  172. Kristina Halvorson
  173. Naz Hamid
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  176. Matthew Haughey
  177. Stephen Hay
  178. Steph Hay
  179. Julia Hayden
  180. Dominique Hazaël-Massieux
  181. Val Head
  182. Christian Heilmann
  183. Hal Helms
  184. Ben Henick
  185. Alan Herrell
  186. Graham Herrli
  187. Lisa Herrod
  188. Whitney Hess
  189. Perry Hewitt
  190. Jenny Lam / Hillel Cooperman
  191. David Hillis
  192. Andrew Hinton
  193. Tingan Ho
  194. Craig Hockenberry
  195. Robert Hoekman Jr.
  196. Andrew Hoffman
  197. Kevin M. Hoffman
  198. Lara Hogan
  199. Emma Jane Hogbin Westby
  200. Anthony Holdener
  201. Ryan Holsten
  202. Molly E. Holzschlag
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  204. Ross Howard
  205. Greg Hoy
  206. Belinda Hulin
  207. Bill Humphries
  208. Lachlan Hunt
  209. Mark Huot
  210. Ryan Irelan
  211. Makiko Itoh
  212. Ida Jackson
  213. Charlotte Jackson
  214. Denise Jacobs
  215. Bob Jacobson
  216. Troy Janisch
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  218. Neil Jenkins
  219. Leslie Jensen-Inman
  220. L. Michelle Johnson
  221. Andrew Johnson
  222. Bronwyn Jones
  223. Glenn Jones
  224. Colleen Jones
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  226. Jonathan Kahn
  227. Laura Kalbag
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  229. Harvey Kane
  230. Avinash Kaushik
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  237. Andrew Kirkpatrick
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  244. Cameron Koczon
  245. Michelle Kondou
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  257. Keith LaFerriere
  258. wk lang
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  294. Rosie Manning
  295. Ethan Marcotte
  296. Matty Mariansky
  297. Mat Marquis
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  299. Lisa Maria Martin
  300. John Martz
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  302. Cassie McDaniel
  303. Justin McDowell
  304. Gerry McGovern
  305. Karen McGrane
  306. Randall Snare and Elizabeth McGuane
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  309. Mica McPheeters
  310. Pete McVicar
  311. Timothy Meaney
  312. Garann Means
  313. Shawn Medero
  314. Tim Meehan
  315. Aaron Mentele
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  317. Eric Meyer
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  321. Robin (roblimo) Miller
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  323. Chris Mills
  324. Wilson Miner
  325. Craig Mod
  326. Cameron Moll
  327. Mike Monteiro
  328. Peter Morville
  329. Trenton Moss
  330. Alice Mottola
  331. Lee Moyer
  332. Lyle Mullican
  333. Rebecca Murphey
  334. Brendan Murray
  335. Timothy Murtaugh
  336. Rachel Nabors
  337. Sarah B. Nelson
  338. Mark Newhouse
  339. Jorunn D. Newth
  340. Paul Novitski
  341. Matthew O'Neill
  342. George Oates
  343. Brandon Oelling
  344. Brandon Olejniczak
  345. George Olsen
  346. Ross Olson
  347. Mark Otto
  348. Nick Padmore
  349. Sarah Parmenter
  350. Rick Pastoor
  351. Dana Pavlichko
  352. Alan Pearce
  353. Jason Pearce
  354. Shane Pearlman
  355. Ross Penman
  356. Nathan Peretic
  357. Yesenia Perez-Cruz
  358. Dorian Peters
  359. Veronica Picciafuoco
  360. Mike Pick
  361. Jack Pickard
  362. Heydon Pickering
  363. Andy Polaine
  364. Christophe Porteneuve
  365. Joshua Porter
  366. Eric Portis
  367. Kevin Potts
  368. Derek Powazek
  369. Shelley Powers
  370. Till Quack
  371. Whitney Quesenbery
  372. Peter Quinsey
  373. Jim Ramsey
  374. Aza Raskin
  375. Jim Ray
  376. Our Gentle Readers
  377. Aaron Rester
  378. Sam Richard
  379. Stephanie Rieger
  380. Nick Rigby
  381. Matt Riggott
  382. Daniel Ritzenthaler
  383. Christopher Robbins
  384. Stuart Robertson
  385. Susan Robertson
  386. Rich Robinson
  387. D. Keith Robinson
  388. Jason Rodriguez
  389. Marco Rogers
  390. Mike Rohde
  391. Pepi Ronalds
  392. Stewart Rosenberger
  393. Lou Rosenfeld
  394. Chris Ross-Gill
  395. Dave Rupert
  396. Andy Rutledge
  397. Richard Rutter
  398. Joseph Ryan
  399. Gian Sampson-Wild
  400. Jason Santa Maria
  401. Cédric Savarese
  402. Sbritt
  403. Alex Schmidt
  404. Christopher Schmitt
  405. Adam Schumacher
  406. Erin Scime
  407. Paul Sciortino
  408. Thomas Scott
  409. Ryan Seddon
  410. Tomer Sharon
  411. Remy Sharp
  412. Al Shaw
  413. Dave Shea
  414. Peter K Sheerin
  415. Robbie Shepherd
  416. Eric Shepherd
  417. Sophie Shepherd
  418. Nick Sherman
  419. David Sherwin
  420. Jeremiah Shoaf
  421. Daniel Short
  422. Orr Shtuhl
  423. Kim Siever
  424. Amber Simmons
  425. Michael Slater
  426. David Sleight
  427. Kristin Smaby
  428. Jonathan Smiley
  429. Paul Smith
  430. Tim Smith
  431. Jonathan Snook
  432. Eric Sol
  433. Sara Soueidan
  434. Paul Sowden
  435. ALA Staff
  436. Ruth Stalker-Firth
  437. Russ Starke
  438. Alan Stearns
  439. Hallvord R.M. Steen
  440. Joe Di Stefano
  441. Bob Stein
  442. Krista Stevens
  443. Walter Stevenson
  444. Noah Stokes
  445. Elliot Stokes
  446. Greg Storey
  447. Brian Suda
  448. Rob Swan
  449. Allen Tan
  450. Tyler Tate
  451. Olivier Thereaux
  452. Drew Thomas
  453. Emmanuel King Turner
  454. Dan Turner
  455. Russ Unger
  456. Nick Usborne
  457. Santiago Valdarrama
  458. Marc van den Dobbelsteen
  459. Rian van der Merwe
  460. Bobby van der Sluis
  461. Roel Van Gils
  462. Jeffrey Veen
  463. David Verba
  464. Lea Verou
  465. Corey Vilhauer
  466. Sergio Villarreal
  467. Casper Voogt
  468. Sophia Voychehovski
  469. The W3C
  470. The W3C QA Group
  471. Sara Wachter-Boettcher
  472.   waferbaby
  473. Aarron Walter
  474. Denice Warren
  475. Samantha Warren
  476. Dan Webb
  477. Eileen Webb
  478. Rose Weisburd
  479. Yoav Weiss
  480. Lisa Welchman
  481. Mike West
  482. Brian Williams
  483. Christina Wodtke
  484. Carolyn Wood
  485. Jeremy Wright
  486. Tim Wright
  487. Luke Wroblewski
  488. Mark Wyner
  489. Victor Yocco
  490. Indi Young
  491. Nicholas Zakas
  492. Jack Zeal
  493. Jeffrey Zeldman
  494. Ping Zhu