A List Apart



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Jeffrey Zeldman

Designing and blogging since 1995, Jeffrey Zeldman (@zeldman) founded A List Apart in 1998; cofounded the web design conference An Event Apart; cofounded and publishes A Book Apart—brief books for people who make websites; wrote the industry-changing front-end bible Designing With Web Standards, now in a third edition coauthored by Ethan Marcotte; is a founding faculty member of the MFA Interaction Design program at School of Visual Arts NYC; and hosts The Big Web Show, an internet radio talk show featuring special guests on “everything web that matters.” His newest thing is studio.zeldman, a web and interaction design studio and strategic consultancy in NYC. More.

Also from this author

  • The Cult of the Complex

    ’Tis a gift to be simple. ALA’s Zeldman bemoans our industry’s current fetish for the needlessly complicated over the straightforward. Escape the cult of the complex! Get back to improving lives, one interaction at a time.

  • We’re Looking for People Who Love to Write

    Publishing on A List Apart isn’t as easy-peasy as dashing off a post on your blog, but the results—and the audience—are worth it. And when you write for A List Apart, you never write alone: our industry-leading editors, technical editors, and copy editors are ready to help you polish your best idea from good to great. Come share with us!

  • A List Apart volunteer update

    A few days ago, we announced a reimagined A List Apart, with you, our faithful readers of nearly 20 years, contributing your talents. The response from this community was humbling, thrilling, and, frankly, a bit overwhelming. If you volunteered to help A List Apart and haven’t heard back from us yet, here’s what’s up.

  • New A List Apart wants you!

    As A List Apart approaches its 20th anniversary—a milestone in independent, web-based publishing—we’re once again reimagining the magazine. We want your feedback. And most of all, we want you. We’re getting rid of advertisers and digging back to our roots: community-based, community-built, and determinedly non-commercial. Find out how you can help!

  • Another 10k Apart: Create a Website in 10 KB, Win Prizes!

    In 2000, Stewart Butterfield launched the original 5k competition to celebrate the merits of simplicity and brevity in web design. Ten years later, An Event Apart joined forces with Microsoft to launch the first 10k Apart, adding progressive enhancement, accessibility, and responsive design to the mix. Now, An Event Apart and Microsoft Edge are back with an even tougher challenge: design a compelling experience that can be delivered in 10 KB or less and works without JavaScript.

  • Looking for Love: Standing Out from the Crowd of Web Job Seekers

    You have a solid resume, but can’t seem to connect with the right job. Maybe it's not you. Jeffrey Zeldman suggests reconsidering your career niche or refocusing your work persona. It could open fresh hiring tracks just waiting for the right candidate—you.

  • If Ever I Should Leave You: Job Hunting For Web Designers and Developers

    At the start of your career, you’re excited to have any job—but at some point you wonder if there’s a better job out there for you. Is it youthful restlessness, or are you learning to recognize the warning signs of career stagnation? There’s no sure-fire way to tell—but if you’ve stopped growing or feeling any passion for the work, it’s probably time to let go. So how do you find a better job without making it worse with your current colleagues and in your bank account? Jeffrey Zeldman has some tried-and-true tips to make your transitions smoother.

  • No Good Can Come of Bad Code

    More than a decade after we won the battle for web standards, too much code is still crap. Dr. Web is back to answer your career and industry questions. This time out, the good doctor considers what you can do when your boss is satisfied with third-party code that would make Stalin yak.

  • 15 Years Ago in ALA: Much Ado About 5K

    15 years ago this month, a plucky ALA staffer wrote “Much Ado About 5K,” an article on a contest created by Stewart Butterfield that challenged web designers and developers to build a complete website using less than 5K of images and code. As one group of modern web makers embraces mobile-first design and performance budgets, while another (the majority) worships at the altar of bigger, fatter, and slower, the 5K contest reminds us that a byte saved is a follower earned.

  • The Love You Make

    What's the best way to present your work on the web? It's not just about your portfolio pieces—it's also about cultivating your voice. Jeffrey Zeldman explains the importance of speaking and writing publicly as you build your online presence.

  • Help! My Portfolio Sucks

    What if a lot of your past work reflects times when you satisfied the client, but couldn’t sell them on your best ideas? How do you build a portfolio out of choices you wouldn’t have made? Our very own Jeffrey Zeldman answers your toughest career questions.

  • Valediction

    When I first met Kevin Cornell in the early 2000s, he was employing his illustration talent mainly to draw caricatures of his fellow designers at a small Philadelphia design studio. Even in that rough, dashed-off state, his work floored me. It was as if Charles Addams and my favorite Mad Magazine illustrators from the 1960s had blended their DNA to spawn the perfect artist.

  • The Doctor Is In

    Where should new web designers go to get started? Find out in this first edition of Ask Dr. Web, where A List Apart’s founder and publisher, Jeffrey Zeldman, answers your questions about web design.

  • Responsive Design: The Picture Element Comes of Age

    Big news! The Filament Group has released a new version of Picturefill that will make the real picture element work in existing browsers, which means you can start using picture today.

  • The Death of the Web Design Agency?

    In The Pastry Box Project today, Greg Hoy of Happy Cog talks honestly about why the first quarter of this year sucked for most web design agencies (including ours), assesses the new and growing long-term threats to the agency business model, and shares his thinking on what we in the client services design business can do to survive, and maybe even thrive.

  • Ten Years Ago in A List Apart: CSS Sprites – Image Slicing’s Kiss of Death

    Rereading this seminal 2004 article from the comfort of today’s privileged position, it’s easy to miss how new and revolutionary Dave Shea’s thinking was. Today we take sophisticated CSS for granted, and we expect our markup to be just that—clean and semantic, not oozing behavior and leaking layout. But in 2004, removing all that cruft from HTML took courage. And it was an act of absolute wizardry to conceive that a grid of images in a single master GIF or JPEG could replace all those http calls and subfolders full of tiny images thanks to CSS’s hover property and cropping ability.

  • We’re Nothing Without You: The Web at 25

    The World Wide Web celebrates its 25th birthday with a newly launched website commissioned by the World Wide Web Consortium (W3C) and designed and developed by A List Apart’s own creative director/designer Mike Pick and technical director Tim Murtaugh.

  • Blue Beanie Day Comes But Once A Year

    On Saturday, November 30, web designers around the world will once again don a blue beanie (toque, cap) to show their support for web standards. Join us!

  • Web Type, Meet Size Calculator

    It is trivial for a designer to set type (or any artwork) to appear at a specific size in centimeters or inches on the printed page. But it is impossible to do so when designing for screens. At Ampersand New York, Nick Sherman demonstrated a tool designed to change that.

  • How many people are missing out on JavaScript enhancement?

    UK Government Digital Service wanted to know how many people use their web services without the enhancement of JavaScript. Follow their quest, and learn what they discovered.

  • Google Hides Layout, JavaScript from Game Console Browsers

    Anna Debenham updates her 2012 A List Apart article on testing websites in game console browsers and discovers that Google serves dumbed-down versions of the web to folks using the 3DS browser.

  • “Designers Shouldn’t Code” is the Wrong Answer to the Right Question

    Why some professionals fear that too much knowledge of code will lead to designs being based around implementation models instead of a user’s mental model; why that concern is overblown; and why having HTML, CSS, and JavaScript in the design workflow can make for a much better end-product.

  • Progressive Reduction: Modify Your UI Over Time

    The idea behind Progressive Reduction is simple: Usability is a moving target. A user’s understanding of your application improves over time and your application’s interface should adapt to your user.

  • Responsive Web Design Easter Egg

    Celebrate the third anniversary of Ethan Marcotte’s seminal “Responsive Web Design” article with a nifty Easter Egg from the pen of Kevin Cornell and the minds of Pick and Murtaugh.

  • The Virtues of Vertical Media Queries

    Devices come in all shapes and sizes, and pivot between portrait and landscape orientation. Desktop and laptop browsers can also be contorted into all sorts of shapes. It’s time to stop ignoring short (and tall!) viewports and start using them to creative and user-pleasing effect. Anthony Colangelo shares why and how.

  • Smells Like Design Sales

    A multi-blog discussion challenges the secrecy design studios maintain around their sales processes and pitch success ratios.

  • Outside the Box

    Yes, the clipped logotype at the top of the page is intentional.

  • On Alt Text

    Any web designer or developer with her heart in the right place knows that, to be accessible, every image requires an alt text. Except when it doesn’t.

  • I Vant To Be Alone

    Do you know someone who needs hours alone every day? Who loves quiet conversations about feelings or ideas, and can give a dynamite presentation to a big audience, but seems awkward in groups and maladroit at small talk?

  • A List Apart 5.0

    A design that departs from our past and a platform on which to build the future. Welcome to the relaunch of A List Apart, for people who make websites.

  • Why are Links Blue?

    Sir Tim Berners-Lee, inventor of the web, is credited with making hyperlinks blue, a decision he appears to have reached at random. But although accessibility may not have been on Sir Tim’s mind at the time, the color choice was a happy one, according to Joe Clark.

  • Say No to SOPA

    A List Apart strongly opposes United States H.R.3261 AKA the Stop Online Piracy Act (SOPA), an ill-conceived lobbyist-driven piece of legislation that is technically impossible to enforce, cripplingly burdensome to support, and would, without hyperbole, destroy the internet as we know it. SOPA approaches the problem of content piracy with a broad brush, lights that brush on fire, and soaks the whole web in gasoline. If passed, SOPA will allow corporations to block the domains of websites that are “capable of” or “seem to encourage” copyright infringement. Once a domain is blocked, nobody can access it, unless they’ve memorized the I.P. address. Under SOPA, everything from your grandma’s knitting blog to mighty Google is guilty until proven innocent. Learn why SOPA must not pass, and find out what you can do to help stop it.

  • Real Fonts on the Web: An Interview with The Font Bureau’s David Berlow

    Is there life after Georgia? We ask David Berlow, co-founder of The Font Bureau, Inc, and the first TrueType type designer, how type designers and web designers can work together to resolve licensing and technology issues that stand between us and real fonts on the web.

  • Ten Years

    When Google was little more than a napkin sketch and the first dot-com boom was not even a blip, we started a magazine for people who make websites. Celebrate A List Apart‘s first decade. Join Zeldman for a look back at the way we were—and why we were that way. Find out what we’ve done and who did it with us, peek into our process, and get a clue about what’s next.

  • Version Targeting: Threat or Menace?

    Version targeting shakes our browser-agnostic faith. Its default behavior runs counter to our expectations, and seems wrong. Yet to offer true DOM support without bringing JScript-authored sites to their knees, version targeting must work the way Microsoft proposes, argues Jeffrey Zeldman.

  • Understanding Web Design

    We’ll have better web design when we stop asking it to be something it’s not, and start appreciating it for what it is. It’s not print, not video, not a poster—and that’s not a problem. Find out why cultural and business leaders misunderstand web design, and learn which other forms it most usefully resembles.

  • Web 3.0

    Web 2.0 is a fresh-faced starlet on the intertwingled longtail to the disruptive experience of tomorrow.  Web 3.0 thinks you are so 2005.

  • A List Apart 4.0

    From the crown of its cranium to the tips of its Ruby-slippered toes, A List Apart 4.0 is both old and new.

  • Tackling Usability Gotchas in Large-scale Site Redesigns

    Redesigns can solve old usability problems while creating new ones that must be solved in turn. From the lessons of the ALA 3.0 redesign comes this quick study in remapping content without frustrating readers.

  • A Standards-Compliant Publishing Tool for the Rest of Us?

    Publishing with web standards is not for experts alone. A new tool hopes to make it easier for anyone. ALA interviews Six Apart’s Anil Dash about his company’s easy-to-use, standards-compliant publishing tool, TypePad.

  • Fix Your Site With the Right DOCTYPE!

    You’ve done everything right, but your site is breaking in the latest browsers. A faulty DOCTYPE is likely to blame. This essential ALA article will provide you with DOCTYPEs that work, enabling you to fix your site with just one tag.

  • Better Living Through XHTML

    Everything you wanted to know about converting from HTML to XHTML, including why you’d want to, tools that help, changes in the way browsers display XHTML pages, shortcuts, bugs, workarounds, and other tips you won’t find elsewhere.

  • Getting Paid

    As businesses struggle to stay in business, many are short–changing vendors or woefully delaying payment. Zeldman laments the difficulties of getting paid.

  • Mac Browser Roundup (with Håkon Lie and Tantek Çelik)

    We test drove and reviewed the new Mac browsers, then asked browser makers Håkon Lie of Opera and Tantek Çelik of Microsoft to respond to our comments.

  • Why Don’t You Code for Netscape?

    Long considered the Holy Grail of web design, “backward compatibility” has its place; but at this point in web development history, shouldn’t we be more concerned about forward compatibility? ALA makes the case for authoring to web standards instead of browser quirks.

  • Patents, Royalties, and Web Standards

    This week there is only one web story that matters. The W3C has written a patent policy that opens the door to royalty payments on web standards.

  • Circle Jerks & Web Elitists

    The web design community goes through this kind of self-examination every three months. Under the banner of honest criticism, names are named, guesses about motivation are sketched, and sometimes entire bodies of work are dismissed.

  • SMIL When You Play That

    A gentle introduction to the SVG and SMIL standards for programmable vector graphics and accessible rich media.

  • To Hell With Bad Browsers

    In a year or two, all sites will be designed with standards that separate structure from presentation (or they will be built with Flash 7). We can watch our skills grow obsolete, or start learning standards-based techniques. In fact, since the latest versions of IE, Navigator, and Opera already support many web standards, if we are willing to let go of the notion that backward compatibility is a virtue, we can stop making excuses and start using these standards now. At ALA, beginning with Issue No. 99, we’ve done just that. Join us.

  • From Table Hacks to CSS Layout: A Web Designer’s Journey

    Redesigning A List Apart using CSS should have been easy. It wasn’t. The first problem was understanding how CSS actually works. The second was getting it to work in standards-compliant browsers. A journey of discovery.

  • Survivor! (How Your Peers are Coping With the Dotcom Crisis)

    It’s ugly out there, but how bad is it, really? We asked 40 colleagues to share how they were coping (or not) with the layoffs and business failures plaguing our industry.

  • Much Ado About 5K

    A full-fledged website under 5K? Some of the brightest people in the industry swore it could not be done. Yet hundreds of developers not only came in under the 5K budget, they built great sites in the process. Zeldman explores how the 5K Awards rocked the web.

  • Why IE5/Mac Matters

    It complies with two key web standards. And leaves out two others. It’s IE5 Macintosh Edition, the first browser on any platform to truly support HTML 4 and CSS-1. Its accessibility enhancements put the user in charge, and its clever new features solve long-standing cross-platform and usability problems. All this ... but still no XML or DOM. Zeldman explains what IE5/Mac means to the web.

  • Why Gecko Matters: What Netscape’s Upcoming Browser Will Mean to the Web

    Netscape is about to unleash its new browser, built around the Gecko rendering engine. Theoretically the first completely standards-compliant web browser, Gecko enters a world where most people use IE5 (which is not completely standards-compliant). Is Netscape’s effort too little, too late? Or is it the beginning of a new and better way to create websites? Zeldman articulates The Web Standards Project’s position and explains what Netscape’s browser will mean to the web.

  • Netscape Bites Bullet

    Netscape’s bold move to fully support the W3C DOM and sacrifice backward compatibility raises a few concerns and much hope.

  • Fear of Style Sheets

    “No-fault CSS” can help you work around frightened clients, buggy software, and readers who still love last year’s browser. In Part One of a series, Zeldman walks you through the fear.

  • Writing for the Web

    When Brian and I launched the original LIST APART in January ‘98, we had two goals: to create a noise-free, high-level discussion list for the web; and to cover all the bases of webmaking—from pixels to prose, coding to content. Posts in the digest have begun that work. It continues with this article, the first in a series. The scarcity of online writing about online writing is baffling when you consider that most websites consist of words.

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  424. Richard Rabil
  425. Beth Raduenzel
  426. Jim Ramsey
  427. Aza Raskin
  428. Eleanor Ratliff
  429. Jim Ray
  430. Our Gentle Readers
  431. Aaron Rester
  432. Sam Richard
  433. Stephanie Rieger
  434. Nick Rigby
  435. Matt Riggott
  436. Chris Risdon
  437. Daniel Ritzenthaler
  438. Christopher Robbins
  439. Caroline Roberts
  440. Stuart Robertson
  441. Susan Robertson
  442. Rich Robinson
  443. D. Keith Robinson
  444. Jason Rodriguez
  445. Marco Rogers
  446. Mike Rohde
  447. Pepi Ronalds
  448. Adrian Roselli
  449. Stewart Rosenberger
  450. Lou Rosenfeld
  451. Chris Ross-Gill
  452. Dave Rupert
  453. Andy Rutledge
  454. Richard Rutter
  455. Joseph Ryan
  456. Gian Sampson-Wild
  457. Jason Santa Maria
  458. Jeff Sauro
  459. Cédric Savarese
  460. Sbritt
  461. Suzanne Scacca
  462. Hana Schank
  463. Alex Schmidt
  464. Christopher Schmitt
  465. Adam Schumacher
  466. Erin Scime
  467. Paul Sciortino
  468. Thomas Scott
  469. Ryan Seddon
  470. Jana Sedivy
  471. Tomer Sharon
  472. Remy Sharp
  473. Al Shaw
  474. Dave Shea
  475. Peter K Sheerin
  476. Robbie Shepherd
  477. Eric Shepherd
  478. Sophie Shepherd
  479. Nick Sherman
  480. David Sherwin
  481. Jeremiah Shoaf
  482. Daniel Short
  483. Orr Shtuhl
  484. Kim Siever
  485. Adam Silver
  486. Amber Simmons
  487. Jen Simmons
  488. Neha Singh
  489. Kendra Skeene
  490. Michael Slater
  491. David Sleight
  492. Kristin Smaby
  493. Jonathan Smiley
  494. Paul Smith
  495. Tim Smith
  496. Kevin Smith
  497. Jonathan Snook
  498. Eric Sol
  499. Sara Soueidan
  500. Paul Sowden
  501. ALA Staff
  502. Ruth Stalker-Firth
  503. Russ Starke
  504. Alan Stearns
  505. Hallvord R.M. Steen
  506. Joe Di Stefano
  507. Bob Stein
  508. Bram Stein
  509. Krista Stevens
  510. Walter Stevenson
  511. Noah Stokes
  512. Elliot Stokes
  513. Greg Storey
  514. Brian Suda
  515. Rob Swan
  516. Allen Tan
  517. Tyler Tate
  518. Olivier Thereaux
  519. Drew Thomas
  520. Yael Tolub
  521. Nick Tucker
  522. Nick Tucker
  523. Emmanuel King Turner
  524. Dan Turner
  525. Russ Unger
  526. Nick Usborne
  527. Santiago Valdarrama
  528. Marc van den Dobbelsteen
  529. Rian van der Merwe
  530. Bobby van der Sluis
  531. Roel Van Gils
  532. Heleen van Nues
  533. Jeffrey Veen
  534. David Verba
  535. Lea Verou
  536. Corey Vilhauer
  537. Sergio Villarreal
  538. Casper Voogt
  539. Sophia Voychehovski Prater
  540. The W3C
  541. The W3C QA Group
  542. Sara Wachter-Boettcher
  543.   waferbaby
  544. Jeremy Wagner
  545. Aarron Walter
  546. Denice Warren
  547. Samantha Warren
  548. Daniel Warren
  549. Dan Webb
  550. Eileen Webb
  551. Rose Weisburd
  552. Yoav Weiss
  553. Lisa Welchman
  554. Mike West
  555. Estelle Weyl
  556. Greg Whitworth
  557. Brian Williams
  558. Oliver Williams
  559. Christina Wodtke
  560. Carolyn Wood
  561. Jeremy Wright
  562. Tim Wright
  563. Lisa Wright
  564. Luke Wroblewski
  565. Mark Wyner
  566. Jon Yablonski
  567. Victor Yocco
  568. Indi Young
  569. Nicholas Zakas
  570. Jack Zeal
  571. Jeffrey Zeldman
  572. Samantha Zhang
  573. Ping Zhu